Pay Per Click

The website is an important part of your business strategy. However, you cannot expect visitors to queue up the moment you launch your website. To get visitors, you need to ensure that people know about it and your website is visible over the web. Search engine optimisation is the process that ensures that your site gets the necessary popularity and reaches your target audience. However, the process of SEO is a time consuming one. You cannot...

An impeccably crafted layout, high-resolution banner and creatively written content – all these are the ingredients of a good website. However, all these elements of a good website can ensure that your website will be visited and people will browse through the pages. Without visitors, a site is like a restaurant with no diners; it is of no use to the owner. To make your site visited by your target audience you will have to optimise it for the web and carry out the necessary activities to market...

Internet has been something of a paradigm shift, redefining marketing models while stimulating growth of businesses at unprecedented rates. Thus, if your business is not online, you have no chance of beating competition, because every other business is. However, successful Internet Marketing (IM) does not just end with owning a website as that is the easier part. You need to put up strong IM machinery that involves Search Engine Optimisation...

Social media and content marketing can help escalate growth of your customer base dramatically. However, successful use of Social Media Marketing calls for deep grasp of certain critical fundamentals. To start with, you need to ‘listen’ a lot to what your audience has to say. The good thing about social media is the way it has opened up channels of communication for total participation of all parties involved in any single business transaction or relationship. Thus, for everything you offer...

Whenever people discuss Search Engine Optimisation (SEO) the term Link Building features predominantly in their discussions. This is because link building plays a very integral role in SEO activities. It is of one of the key internet marketing activities that help boost the visibility of a site on the web. While you may enter into some kind of a deal where you exchange links with other sites, possibly for free, that mainly works for websites that are at par with yours in terms of content quality,...

Online marketing involves several activities that aim at improving a website’s web presence. Such activities help improve a website’s search engine ranking and web visibility. Pay per Click works well with the support of other services such as link building, Social Media Marketing (SMM), Search Engine Marketing (SEM), directory submissions, article submissions, Google AdWords etc. An example of a PPC program is Google AdSense. The program is managed by Google and incorporates affiliate sites...