Facebook Analytics Tools to Transform Your Social Media Marketing Campaign

Posted in Wednesday, 26 September 2012
by Search Engine Optimisation

Facebook is one of the most commonly used platforms for social media marketing campaigns across the world. This network not only connects businesses with their target audiences but also bridges the communication gap between the two parties. However, due to lack of monitoring and analytical skills, marketers fail to measure the actual performance of the campaign on Facebook.

While Facebook Insights is a reliable tool for getting data on how the users are engaging with your Facebook profile, there are several third-party tools available as well to assist you in improving the performance of your SMM campaign –
  • All Facebook Stats – This tool offers deep analyses of the fans, interaction and content. You can easily manage large number Facebook pages/places in one place using this tool. You can integrate it with Facebook Insights.
  • Page Lever – Social media marketers extensively use PageLever that allows them to see how many people are interacting with their content (even those who don’t comment, share or like). Number of page visits, Facebook changes on your page, and the performance of your individual Facebook posts can be determined using PageLever.
  • Edge Rank Checker – Another analytic tool for Facebook marketers is EdgeRank Checker that offers easy-to-understand analytic metrics. It analyses industry-wide anonymous aggregate data to provide a wider spectrum of recommendations. Its post grading feature also gives insight about individual posts to further improve their success.
  • Simply Measured – For Facebook marketers, Simply Measured provides comprehensive analysis and reports for Facebook fan pages, content, page insights and competitive analysis. You can easily access excel-based reports as well as online reports.
  • Unilyzer – Whether you own a single page or multiple pages on Facebook, or any other social media network, for that matter, Unilyzer helps you manage all of them easily. Its features include social media trending, side-by-side comparisons and UniScore feature.
  • Social Don – This free tool also provides comprehensive data reports for multiple pages together. You get accurate data on the user engagement with your Facebook pages, identify the persuasive aspects of your brand page and monitor the behaviour of the users on the social networks.
  • Social Bakers – You can get statistics about your Facebook pages from different aspects, like country, brands, media, and places.
All these tools have their own strengths and weaknesses, but smartly using these tools can help you make better decisions, and save time and money on social media marketing.

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Too Many Guest Posts – A Faux Pas in Search Engine Optimisation

Posted in Friday, 31 August 2012
by Search Engine Optimisation

If you believe that guest blogging is a generic solution for all your SEO problems, you are mistaken. Submitting too many guest posts and ignoring website optimisation and on-page factors is a perfect recipe for a failed SEO strategy. There are a number of ways to get good links to your site, and relying only on guest blogging, especially since the Penguin update, can only lead you to a downfall.

Is Guest Blogging Really Bad?

Guest blogging is a well-recognised link building strategy, which when done in moderation, can get you the exposure, engagement with blog owners, backlinks to your site and consistent stream of traffic. When posting guest blogs, it is important to post only relevant and meaningful content that shows the best side of your business. Proofreading your guest post is crucial because grammatical or spelling errors make the blog look completely unprofessional. Thus, guest blogging isn’t really bad, but not all guest posts can be successful, especially when done excessively and at low quality.

Do Not Surround Your SEO Strategy Around Guest Blogging

You may have witnessed significant improvement in your site ranking because of the guest blogs you recently posted, yet it isn’t your only search engine optimisation strategy that is worth doing. It isn’t the number of guest blogs that can yield the desirable results for your SEO strategy – rather it is the quality of the content. So, instead of focusing all your SEO efforts on guest blogging, you should produce premium quality content for all your channels. Such comprehensive approach can have a multiplier effect on your search engine strategy. Getting too many links from low-quality sites work more as a liability for your website than an asset.

The Right Strategy

Content should be your priority whenever you are promoting your business online or offline. In search engine optimisation, links are very important, and to get that you should focus on getting only best quality, genuine and relevant content for the blogs or any other source for that matter. Moreover, guest blogging isn’t the only avenue for link building. It is important to build a holistic strategy that helps you in getting top quality links and high ranking on SERPs without any redundancies or low-quality work.

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Use Search Engine Optimization To Make Your Business Grow

Posted in Tuesday, 14 August 2012
by Search Engine Optimisation

SEO stands for search engine optimisation. It is a marketing method which helps in increasing the visibility of the products and services of a company online so as to achieve an expanded consumer base and at the same time increase their sales and earn high profits. SEO services play a great role in the marketing activities of any company in the present circumstances where competition is the rule of the day and every company is involved in a bitter competition to achieve success and supersede their rival companies.

The present situation is such that most people have access to the internet and it has become the best way to increase the visibility and sales of one company. The internet is such an expansive media that has the ability to reach an audience which was not possible ever before. The rates of advertising required in SEO services is also minimal which helps to ensure that even the smaller companies can access these facilities and ensure the proper marketing of their products and services.

Many big business companies have their own publicity or marketing department which is responsible for the marketing of the products and services of that particular company but in case of the smaller companies the situation is a completely different one. The smaller companies hardly have enough resources to engage in opening their own publicity department. In these kinds of cases the companies can be rescued by those companies who offer easy SEO services at unbelievable rates.

The SEO service companies operate in such a way that they charge the least for a great benefit that they are doing to the client company by marketing their products and services. Through search engine optimization the companies can make sure that it is their company name which appears at the top when a keyword related to any of the services that they provide is searched. Market surveys say that most customers tend to go for the products and services of those companies whose name appears first if a related keyword is typed.

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Engage In Search Engine Marketing And Make Your Business Smart

Posted in Friday, 3 August 2012
by Search Engine Optimisation

Today’s business scenario is such that every business house is in neck to neck competition with each other. Each and every company is striving to supersede the other ones and occupy the leading position in the market. In this scenario, it has become intrinsic for every company to engage in proper marketing of their products and services so as to maintain their position in the market steadily. Whether it is a newly launched small scale business venture or an already established large company Search Engine Marketing plays an important role in the marketing activities of each and every company.

Marketing is so important because it is only through marketing that a company can expand their customer base and reach to larger section of the population so as to increase their profits. SEM is so beneficial in the sense that it is one of the lowest priced strategies that one can adopt to increase their sales.

SEM is always meant for a target audience which is generally tech savvy and has easy access to the internet.

There are several benefits that one can get through SEM. These include:

  • Target Internet users through the help of Pay Per Click advertising. It is one of those methods in which one is not required to pay anything unless and until anyone clicks on the advertisement of that particular site so that the business owner can be sure that the payment they make does not go waste.
  • It is the best and perfect for targeting local consumers. The people who generally make searches online restrict themselves to searches which are at a local level. Thus, SEM is best suited for targeting a population of local consumers who are looking for services in a locality.
  • In comparison to other marketing alternatives, search engine marketing is one which is quite effectively priced and can be afforded by people from all sections of the society.
In this method of marketing the publicity of the products and services is done online and where the paid and contextual advertisements are used for enhancing the discernability of sites in search engines. The main benefit is that the paid advertisements are more or less always showed at the top when a search engine is started such as Google or any other top search engine.

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Search Engine Marketing in Nutshell

Posted in Monday, 23 July 2012
by Search Engine Optimisation

Search engine marketing is the process of marketing your website to major search engines employing a method of consistent optimization techniques until the website rise to the top of the major search engines for the search phrases most relevant to the success of your business. An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can't see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users.

Search engine marketing includes vital steps, none of which can be omitted if you're serious about achieving top representation in the major search engines. When you consider that the majority of your traffic will arrive form the search engines, if you are not showing on the front page for search phrases relevant to your success, you might as well be invisible.

The search engine marketing steps which are generally employed are keyword research, competitor research and analysis, page optimization, website submission, search engine ranking check, link popularity analysis and link promotion.

This "SEM" cycle needs to be consistently repeated over a period of time and this is the proper method required for any chance of top placement in search engines. Generally it will take a period on average of three to six months for small sites of up to 10-30 pages, and six to 12 months for large sites or portals to begin to achieve results. Many things can determine the overall speed of success such as the age of the website, the domain registration length, overall site quality and copy content and the competitiveness of the site, amongst other determining factors.

Let's face it, the majority of web traffic originates from the search engines. If your website is not ranking on the first page of major search engines on the terms being searched by your prospective customers, someone else is getting your business. With proper search engine marketing you can rank on the first page of major search engines for keywords and phrases that will be relevant to your success and capture some or all of the traffic originating from the major search engines.

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The Basics of Social Media Marketing

Posted in Friday, 13 July 2012
by Search Engine Optimisation

Social Media Marketing is the name given to a process of online marketing through the popular social media sites in the likes of Facebook, YouTube, Twitter, Google Adwords and others. It is considered to be one of the best ways of utilizing the social aspect of the internet to the fullest extent. Its ability to connect prospective clients with service providers under a common platform has provided it with an extra edge over the traditional forms of marketing.

Social media marketing can be used in a large number of ways depending on the scope of business as well as individual strategies adopted by marketers. It can be as simple as creating an maintaining a twitter account, Facebook account, a company blog or even an article blog where you can attach “tweet this” or “dig this” tags a the end of your articles. Apart from this, marketing can also be done using pay per clicks (PPC) campaigns using Google Adwords and similar platforms that hosts similar services. In its most complex form, it can be as complicated as running a full campaign encompassing Twitter, blogs, social networking platforms and viral video clips through YouTube.

Article marketing can be automated and is the simplest to implement. It serves to be highly beneficial for media companies for promoting their services or products but the media that has truly served as a great extension of traditional forms of marketing is that of Blogs. Not only the corporate sectors, Blogs have also been providing an opportunity for self-employed professional from different segments of the society to reach their fans. The story is no different for the social networking sites and Google sponsored marketing services as well.

Therefore, to summarize it all, Social Media Marketing not only provides the marketers a place to promote their services, but along with this they also deliver a platform facilitating smart and effective communication between marketers and their clients. The more you interact, the better brand loyalty you are going to build.

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Pay Per Click: An Emerging Advertising Phenomenon

Posted in Monday, 9 July 2012
by Search Engine Optimisation

Pay per click advertising is an amazing way of advertizing on internet that's been used since the late 1990's. It basically allows advertisers to generate a ton of web traffic through search engines. When a person searches any site, some sites show up as "sponsored sites" next to their list of search results. Those sponsored sites are pay per click advertisers, and they only pay for those ads when you click on them.

Google Adwords is the internet's most popular PPC (pay-per-click) advertising solution. Google, the world's largest search engine, started Adwords in order to give business and website owners an opportunity to purchase advertising on Google's massive network. The intent behind introducing Google adwords is to explore an advertising platform for small or medium size businesses.

Adwords can advertise your ad in two places i.e., Google Search and Content Network. Google provides the highest quality traffic online.

It can be used to instantly generate targeted traffic to your website or landing page by bidding on specific keywords or key phrases. You give them the opportunity to learn about your business by putting your ads out there, and then you only pay the ads which actually compel people to click on them. After all, people who don't click on your ad most likely won't become your customers anyway, so why pay to advertise to them? Using Google AdWords correctly has provided many businesses additional sales and revenue. With Google's help and some smart keyword research, you can make the best use of Google AdWords. With Google AdWords, it is possible to target prospects at the very moment they are thinking about buying your products or services. For eg: If someone does a search on organically grown coffee beans, he sees ads for organically grown coffee. Google AdWords enables you to implement precisely targeted advertising.

Today's consumer looks to the internet to find out more about various products and services. Because of how web-savvy today's consumer is, Pay per click advertising provides the perfect opportunity to direct interested parties to your website. You only pay for the ads potential customers click on, which means your pay per click advertising only reaches those who are truly interested in your business.

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