Pay Per Click

Today’s business scenario is such that every business house is in neck to neck competition with each other. Each and every company is striving to supersede the other ones and occupy the leading position in the market. In this scenario, it has become intrinsic for every company to engage in proper marketing of their products and services so as to maintain their position in the market steadily. Whether it is a newly launched small scale business venture or an already established large company Search Engine Marketing plays an important role in the marketing activities of each and every company.


Marketing is so important because it is only through marketing that a company can expand their customer base and reach to larger section of the population so as to increase their profits. SEM is so beneficial in the sense that it is one of the lowest priced strategies that one can adopt to increase their sales.

SEM is always meant for a target audience which is generally tech savvy and has easy access to the internet.

There are several benefits that one can get through SEM. These include:

• Target Internet users through the help of Pay Per Click advertising. It is one of those methods in which one is not required to pay anything unless and until anyone clicks on the advertisement of that particular site so that the business owner can be sure that the payment they make does not go waste.
• It is the best and perfect for targeting local consumers. The people who generally make searches online restrict themselves to searches which are at a local level. Thus, SEM is best suited for targeting a population of local consumers who are looking for services in a locality.
• In comparison to other marketing alternatives, search engine marketing is one which is quite effectively priced and can be afforded by people from all sections of the society.

In this method of marketing the publicity of the products and services is done online and where the paid and contextual advertisements are used for enhancing the discernability of sites in search engines. The main benefit is that the paid advertisements are more or less always showed at the top when a search engine is started such as Google or any other top search engine.

Marketing is a business activity that focuses on creating, communicating, delivering and exchanging offerings that are valuable for the customers. On the online platform, numerous approaches are applied achieving marketing success – one such approach is a combination of search engine optimisation and pay per click.


Search engine optimisation refers to the process of improving a website’s visibility on search engines through unpaid or organic on-page and off-page techniques such as website optimisation, link building, social bookmarking and more. In this process, there is little monetary investment but requires consistent efforts and time to bring the desired results. However, the results that come through search engine optimisation are perceived to be more reliable and valuable by the general users.


Some factors that make your SEO process challenging include-

• Continuous updates on major search engines, such as Google,
• The rising competition on the targeted keywords.

Thus, when it becomes difficult to get the ranking for a particular web page, pay per click advertising comes to your rescue. You can rank your important web pages through search engine optimisation, but for those pages whose rankings are not coming in organic search results, or those web pages that need immediate attention of the target audience, investing pay per click advertising is the right thing to do. PPC is primarily an online advertising model that is used to direct traffic to your website by publishing an ad that features on top of the search engine results. These results are achieved by bidding on certain keywords, forming an ad copy and paying the publisher a fixed amount each time a site is clicked.



Many people believe that PPC is rather costly advertising platform in which businesses often end up paying bills without any concrete results in hand. However, this is far from truth, if a reliable PPC professional works on your website. A PPC professional who knows which keywords to target, how much to bid on and how to create an ad copy, can get you instant results that can maximise your investment in this advertising model.


Thus, when it comes to getting online success on major search engines, search engine optimisation in combination with pay per click advertising can get you holistic results and help you maximise your investments.

Online business personals are always in the need of driving targeted traffic to their website. Are you one among those online businessmen who want real worth of their money? If yes, then pay-per-click campaign is just the right kind of campaign for you. With the exponential growth of Internet users, the popularity of online advertising has grown leaps and bounds, where you can share your services and brands with the people across the globe.




Have you ever tried pay per click advertising service? It is one of the most effective ways to market your products and services. In this, you have to pay the fees each time any visitor clicks to your advertisement. Google AdWords is one of the pay-per-click services which are proving to be the most efficient tools for corporate marketing. If you own a business but have not tried Google Adwords service then you have missed an opportunity to reap profits. The service lets you realise the multifold advantages of PPC and it has been designed in a way so as to drive targeted traffic regularly to your website.


The service enables the subscribers to get the optimum results for the advertisements of their products and services. The service hires experts that select the best keywords to drive traffic to your website as the selected words by PPC experts get on the top of the links sponsored by Google and at once capture the attention of visitors.

There are a few businessmen who do not realise the significance of PPC campaign as the result of which their business suffers. If you are one among those business men who have not yet realized the advantages of PPC campaigning then you are at a loss. Use this effective and affordable marketing tool and help your business flourish like never before!

Search Engine Optimisation

Google Adwords is one of the main advertising products and source of revenue for Google Inc. It offers several methods for businesses to advertise online. Some of the modes of advertisement on offer by them are pay per click (PPC) advertising, cost-per-thousand (CPM) ads, and use of text, banners and rich-media ads for targeted sites. Each of these modes has been tested and proven to bring results for all kinds of businesses provided they use proper strategy and relevant keywords in their ads.


One of the most successful services of Google Adwords has been the pay per click advertising campaigns. PPC is an Internet advertising campaign wherein companies pay a small remuneration to individual or service providers each time their ad is clicked. PPC campaigns can be a huge source of sales and leads generation, provided one uses the perfect keywords in a creative but meaningful way within the limited characters provided for the ad. Often Google Adwords has these PPC ads placed on the top, sides and bottom of the search result pages, where ads that match with certain keywords will be displayed.

Pay per click program provides several benefits to all businesses whether small or large or in infant stage or well established:

• Exposure: Whether you are looking for local, national or international exposure, PPC campaign from Google Adwords allows you to do so. The possibilities with PPC campaigns are limitless.
• Instant and Targeted Traffic: It provides companies with instant traffic to their website and by using proper keywords one can be assured to get only interested and potential customers. This ensures that visitors coming to your website are really looking to buy your product or services.
• Cost Effective: Your company only pays when your advertisement is clicked. This is a proven pay per performance method, wherein if your ad is good then it will get more clicks and if it is not that good at least you don’t have to worry of losing money on the advertisement.
• Higher Ranks: PPC campaigns are a great way for sites to get proper backlinks and exposure on the World Wide Web. This will help increase your site’s search engine ranking and will help it reach to the top search result pages.
• Measureable: Keeping track of the clicks and the sales generated, one can easily find out the success of particular PPC ads.

With all of the above benefits, no wonder that PPC campaigns by Google Adwords have been a major success for online advertising worldwide.

Google AdWords is an online advertisement that entails paying to search engines to reach your clients effectively; the adverts appear on the first page of the search engine results. It is the leading form on online advertisement with a growth of nearly 300% in the last 5 years.



Your ad appears next to pertinent Google search outcome and also on other related search and content sites, when clients click on the Ad, they are linked to your website therefore increasing your web traffic by reaching your customers at the most precise time when they are looking your services, this is achieved by your ads being displayed only for the keywords you selected.



Google AdWords starts with informing your audience of the product and services explaining to your customers why you stand the best from the others. The Ad is made up of Ad title and Ad text. Your title should have a maximum of 25 characters and your ad text a limit of 35 characters.



Your Ad has wide market coverage because it appears both in Google results and Google network of search and content sites with Google network reaching over 80% of internet users globally. Google AdWords can prove more effective as you’re able to customise regardless of the location, nationality and language barrier by designating a boundary and covering over 40 different languages and over 190 nationalities.



Google AdWords is cost effective through pay per click whereby you only pay when your audience clicks the advertisement. There are no actual spending requirements; you can plan on how much to spend for each click on your ad (cost per click), you are able to decide the ad daily limits. The returns on investments are guaranteed because the cost incurred is low.



The most incredible thing about Google AdWords is that you are only charged when people click your ads.

Just after Google Panda update, SEO seems to have experienced a setback. Hence, social media marketing has become a refuge for the businesses. We all know social media is a vital tool to create brand awareness besides acquiring customers— but it is to be seen how social media fetches real life clients.


When we talk of clients’ acquisition, different brands with varied challenges crop up. The strategy should be tailored so as your brand gets some sense. There are unique ways to help your company to get attracted by the new faces on the social web.



The key is to be positive. A clue to look for new customers is to see the prospective clients engaged with your competitors. If someone just started pursuing or tweeted at competitor’s bakery in the neighbourhood, you may tweet that person to taste out your cupcakes. The prospective customer will appreciate your gesture for handpicking him/her to be your customer. Apply cleverness with the searches that could be relevant to your specific business and the assistance to help your target potential customers and rope them in by being charming and friendly.


Remember your customers have liking for some swag and hence, contests play a great role in increasing the number of your supporters, bringing them closer to you. But you should be strategic about your offerings; else you could end up with wrong followers.



Quality is another important aspect over quantity when it comes to social media fan growth. If your company product is garments and you offer prize as free iPads, you are sure to win customers who might not be in the right place to your core demographic. Ensure the reward is something your customer will cherish like a gift card or grab bag of your products.

The internet has redefined marketing strategies for many businesses and organisation with enterprises spending billions to seek an enhanced online presence. Today, online presence is no longer a matter of meeting technology trends, but a necessity that determines survival of any leading business.






Search Engine Marketing aims at enhancing the web presence of a business through the boosting of its ranking in search engines or by means of paid search engine adverts. A search engine such as Google is a popular site by means of which internet visitors may access other non-popular sites. Businesses take advantage of the popularity of Google to advertise their sites there through PPC campaigns or use organic SEO to gain traffic.


Search Engine Marketing (SEM) is an umbrella practice that covers Search Engine Optimisation (SEO) among many other online marketing techniques. Businesses today take advantage of experienced SEO firms to help improve the visibility of their online businesses.


Without proper SEM, very few visitors may access your website. Thus, SEM helps you make proper use of your business website by attracting traffic and thus spreading brand awareness. On the other hand, Search Engine Optimisation not only brings traffic but also incorporates design features that are search engine friendly.


A very important aspect of online marketing is the submission of SEO content to article directories. Without the incorporation of relevant SEO content, your site may be hard to reach through search engines. The submitted SEO articles employ certain keywords that are relevant to your product line in a desired frequency. This makes your content search engine friendly, and hence improves the chances of visitors finding your site through search engines.


Pay per Click programs may also help for businesses that desire to achieve quick results. Your business may enrol into a program such as Google AdSense or AdWords to attract traffic through paid adverts.

An impeccably crafted layout, high-resolution banner and creatively written content – all these are the ingredients of a good website. However, all these elements of a good website can ensure that your website will be visited and people will browse through the pages. Without visitors, a site is like a restaurant with no diners; it is of no use to the owner. To make your site visited by your target audience you will have to optimise it for the web and carry out the necessary activities to market your service online.


The process of search engine optimisation is a collective work. In other words, not one activity defines SEO; it is rather teamwork. You need to have a good content writer to deliver quality oriented content, a keyword researcher who will find out the best possible keywords (these are professionally trained people who learn the tricks over the years) for your business, a link builder who will help getting backlinks from top sites and so on. You may also need a search engine marketing professional who will formulate the strategy for your business so that your site gets the maximum possible visibility on the web.


Naturally, for a business owner or a service provider, the best possible option is to hire a search engine optimisation company who can assist you to realise your online goals. A SEO company employs skilled Search engine marketing people who work on various processes involved in the SEO process. The teams in a SEO company comprises of skilled content writers (these are not newspaper writers or book writers) to deliver the necessary content to promote your site besides the research people and the link builders. Moreover, an experienced project manager takes care of the entire process. In fact, this person is responsible to form the plan for your site search engine marketing activities. Sometimes, the project even plan for the next 30 weeks in advance!


Search engine optimisation is a systematic process and should left to the experts for better results.

Internet has been something of a paradigm shift, redefining marketing models while stimulating growth of businesses at unprecedented rates. Thus, if your business is not online, you have no chance of beating competition, because every other business is.


However, successful Internet Marketing (IM) does not just end with owning a website as that is the easier part. You need to put up strong IM machinery that involves Search Engine Optimisation (SEO) and Social Media Marketing (SMM). SEO activities attract traffic to your business site and help spread brand awareness.


While building of traffic is very critical for your business to expand into new markets and territories, conversion rates is what counts here. Thus, you Search Engine Optimiser should see to it that your website has the most appropriate design and outlook to call visitors to action.




SEO includes the creation of unique content that helps sell your business concept, ideas, products etc. As such, you should utilise the best SEO talent in the creation of web content and articles that help project a distinct image for your business. The content should add value and demonstrate what you customers stand to gain in buying your products. Other aspects of IM include article submissions, PPC, SMM, link building, directory submissions etc.


Social Media Marketing is one of the most critical IM tools your business cannot possibly do without. Social networking sites are the most popular internet destinations and as such, if you want to talk to millions of people within a short while using the internet, you must engage social media.


Social media will help spread brand awareness like fire. If you are offering a nice product, social media can help you spread news about it very fast. However, you must play your cards right, passing the correct and right information about your product and responding to feedback in a timely fashion.

Google Adwords bidding is no longer available with two options only and in fact, there are many in which the bidder can choose manually or can even bid by mixing and matching these with one another. But before jumping into the bidding world you must also have to be well-acquainted with all available varieties of bidding. This will be pretty easy for an expert and experienced Search Engine Optimiser as the SEO Services involve all these categories of keyword bidding system most often. All these three categories that can be opted by a SEO in Search Engine Optimisation includes Focus on clicks, Focus on conversions and Focus on impressions which are being discussed in detail at sigmaseo.com.au.

If all these three categories are examined well, then one can find many sub-categories of these. The Focus on clicks, for instance, is again being categorized into three options- Manual Bidding, Automatic Bidding and Enhanced CPC Bidding. Quite many expert Search Engine Optimisers have come to a certain conclusion about the Google Adwords bidding after trying out all these different categories of bidding. According to the experts, the bidders with a limited budget and an objective of more traffic can try out the automatic bidding rather than going for the manual ones as the profits are more in automatic bidding.



Experts also have come to this result after a certain analysis that one should opt for the Enhanced CPC only when he has campaigns with 10-15 conversion results in a time span of 30 days. A lot of tests and analyses will surely let one find the right way of Google Adwords bidding, however, the experts find the automated process better and profitable than the manual ones.

Google is the biggest source of traffic to any website as around ninety percent of all the web traffic comes through Google. When Sergey bin and Larry page invented Google they both were very optimistic about the possibilities with Google but today what we see was not even imaginable that time. Google has potential to make any website most successful and number of websites which are successful without the help of Google can be counted on the finger tips.


In order to succeed through Google you will need to have your website on the first page of Google and to do so is not that easy. You may ask why so? It is because of the increasing traffic over the internet of the websites and number of websites over the internet is even increasing day by day. There is a way to do so know as Search engine optimisation but above all patient is one thing that you need to have while going for search engine optimisation.


There are other techniques like PPC using Google Adwords but it includes a investment and for a small scale business it may not be appropriate to get paid traffic. Another fact that you may find bidding prices very high for your seed keywords searched for Google Adwords.


You can find any search engine optimizer for SEO services very easily by using the same method. I mean search engines like Google and Bing. Search engine Optimiser must have a very good track record and you must ask him about the past projects with success stories which he have achieved before taking seo services.

With online presence being of utmost importance to businesses in today’s times, online marketing tools such as pay per click advertising and social media marketing come handy. These two tools are cost-effective, result-oriented and customer-focused methods of driving sales and expanding customer base.


PAY PER CLICK ADVERTISING
Pay per click (PPC) is part of the Internet marketing strategy under which advertisers pay a fixed amount of money to the search engine, which publishes their ads on top of the search page, only when the ads are clicked by the users. PPC is a great way to drive targeted traffic to your website by paying a nominal amount of money when the results are proven.
Benefits of PPC advertising:

• Result-oriented- Those who cannot wait so long to gain high SERP ranking through organic search results, should invest in pay per click advertising as it offers top ranking and higher traffic that can be converted into sales. In PPC, you pay only when you see results, i.e. you pay when your ad is clicked and the visitor is directed to your website.
• Flexible- If your PPC ad does not work at once, you have nothing to lose. You can change your ad anytime you want by bidding again on keywords that can bring better results.
• High exposure- Because of the nature of PPC advertising, you can get top position on the SERPs virtually at once. This gives your website the exposure that you always wanted.
• Geographical targeting- Through pay per click advertising, you can also target your audience in terms of the region or country that you prefer. This leads to higher visibility.

PPC is ideal for start-ups and small businesses that need top ranking without investing in the time-consuming search engine optimisation techniques.


SOCIAL MEDIA MARKETING


While your website is one platform where your targeted audience and customers can gain information about your company and products and contact you, social media allows you to connect with your targeted audience and existing customers in an effective and interactive manner. There are several social media networks such as Facebook, Twitter and YouTube, which has a large number of members across the world and from different walks of life.
Benefits of social media marketing:

• Connect with your customers
• Understand consumer needs and get feedback
• Build new client relationships
• Keep an eye on the rival companies and their marketing strategies