Promote your Business on the Web through Pay Per Click and Social Media Marketing

Posted in Thursday, 13 October 2011
by Search Engine Optimisation

With online presence being of utmost importance to businesses in today’s times, online marketing tools such as pay per click advertising and social media marketing come handy. These two tools are cost-effective, result-oriented and customer-focused methods of driving sales and expanding customer base.

Pay per click (PPC) is part of the Internet marketing strategy under which advertisers pay a fixed amount of money to the search engine, which publishes their ads on top of the search page, only when the ads are clicked by the users. PPC is a great way to drive targeted traffic to your website by paying a nominal amount of money when the results are proven.
Benefits of PPC advertising:
  • Result-oriented- Those who cannot wait so long to gain high SERP ranking through organic search results, should invest in pay per click advertising as it offers top ranking and higher traffic that can be converted into sales. In PPC, you pay only when you see results, i.e. you pay when your ad is clicked and the visitor is directed to your website.
  • Flexible- If your PPC ad does not work at once, you have nothing to lose. You can change your ad anytime you want by bidding again on keywords that can bring better results.
  • High exposure- Because of the nature of PPC advertising, you can get top position on the SERPs virtually at once. This gives your website the exposure that you always wanted.
  • Geographical targeting- Through pay per click advertising, you can also target your audience in terms of the region or country that you prefer. This leads to higher visibility.
PPC is ideal for start-ups and small businesses that need top ranking without investing in the time-consuming search engine optimisation techniques.


While your website is one platform where your targeted audience and customers can gain information about your company and products and contact you, social media allows you to connect with your targeted audience and existing customers in an effective and interactive manner. There are several social media networks such as Facebook, Twitter and YouTube, which has a large number of members across the world and from different walks of life.
Benefits of social media marketing:
  • Connect with your customers
  • Understand consumer needs and get feedback
  • Build new client relationships
  • Keep an eye on the rival companies and their marketing strategies