Pay Per Click

If you believe that guest blogging is a generic solution for all your SEO problems, you are mistaken. Submitting too many guest posts and ignoring website optimisation and on-page factors is a perfect recipe for a failed SEO strategy. There are a number of ways to get good links to your site, and relying only on guest blogging, especially since the Penguin update, can only lead you to a downfall.


Is Guest Blogging Really Bad?


Guest blogging is a well-recognised link building strategy, which when done in moderation, can get you the exposure, engagement with blog owners, backlinks to your site and consistent stream of traffic. When posting guest blogs, it is important to post only relevant and meaningful content that shows the best side of your business. Proofreading your guest post is crucial because grammatical or spelling errors make the blog look completely unprofessional. Thus, guest blogging isn’t really bad, but not all guest posts can be successful, especially when done excessively and at low quality.


Do Not Surround Your SEO Strategy Around Guest Blogging



You may have witnessed significant improvement in your site ranking because of the guest blogs you recently posted, yet it isn’t your only search engine optimisation strategy that is worth doing. It isn’t the number of guest blogs that can yield the desirable results for your SEO strategy – rather it is the quality of the content. So, instead of focusing all your SEO efforts on guest blogging, you should produce premium quality content for all your channels. Such comprehensive approach can have a multiplier effect on your search engine strategy. Getting too many links from low-quality sites work more as a liability for your website than an asset.


The Right Strategy


Content should be your priority whenever you are promoting your business online or offline. In search engine optimisation, links are very important, and to get that you should focus on getting only best quality, genuine and relevant content for the blogs or any other source for that matter. Moreover, guest blogging isn’t the only avenue for link building. It is important to build a holistic strategy that helps you in getting top quality links and high ranking on SERPs without any redundancies or low-quality work.

SEO stands for search engine optimisation. It is a marketing method which helps in increasing the visibility of the products and services of a company online so as to achieve an expanded consumer base and at the same time increase their sales and earn high profits. SEO services play a great role in the marketing activities of any company in the present circumstances where competition is the rule of the day and every company is involved in a bitter competition to achieve success and supersede their rival companies.

The present situation is such that most people have access to the internet and it has become the best way to increase the visibility and sales of one company. The internet is such an expansive media that has the ability to reach an audience which was not possible ever before. The rates of advertising required in SEO services is also minimal which helps to ensure that even the smaller companies can access these facilities and ensure the proper marketing of their products and services.


Many big business companies have their own publicity or marketing department which is responsible for the marketing of the products and services of that particular company but in case of the smaller companies the situation is a completely different one. The smaller companies hardly have enough resources to engage in opening their own publicity department. In these kinds of cases the companies can be rescued by those companies who offer easy SEO services at unbelievable rates.


The SEO service companies operate in such a way that they charge the least for a great benefit that they are doing to the client company by marketing their products and services. Through search engine optimization the companies can make sure that it is their company name which appears at the top when a keyword related to any of the services that they provide is searched. Market surveys say that most customers tend to go for the products and services of those companies whose name appears first if a related keyword is typed.

Search engine marketing is the process of marketing your website to major search engines employing a method of consistent optimization techniques until the website rise to the top of the major search engines for the search phrases most relevant to the success of your business. An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can't see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users.

Search engine marketing includes vital steps, none of which can be omitted if you're serious about achieving top representation in the major search engines. When you consider that the majority of your traffic will arrive form the search engines, if you are not showing on the front page for search phrases relevant to your success, you might as well be invisible.


The search engine marketing steps which are generally employed are keyword research, competitor research and analysis, page optimization, website submission, search engine ranking check, link popularity analysis and link promotion.


This "SEM" cycle needs to be consistently repeated over a period of time and this is the proper method required for any chance of top placement in search engines. Generally it will take a period on average of three to six months for small sites of up to 10-30 pages, and six to 12 months for large sites or portals to begin to achieve results. Many things can determine the overall speed of success such as the age of the website, the domain registration length, overall site quality and copy content and the competitiveness of the site, amongst other determining factors.


Let's face it, the majority of web traffic originates from the search engines. If your website is not ranking on the first page of major search engines on the terms being searched by your prospective customers, someone else is getting your business. With proper search engine marketing you can rank on the first page of major search engines for keywords and phrases that will be relevant to your success and capture some or all of the traffic originating from the major search engines.

Google Adwords is one of the main advertising products and source of revenue for Google Inc. It offers several methods for businesses to advertise online. Some of the modes of advertisement on offer by them are pay per click (PPC) advertising, cost-per-thousand (CPM) ads, and use of text, banners and rich-media ads for targeted sites. Each of these modes has been tested and proven to bring results for all kinds of businesses provided they use proper strategy and relevant keywords in their ads.


One of the most successful services of Google Adwords has been the pay per click advertising campaigns. PPC is an Internet advertising campaign wherein companies pay a small remuneration to individual or service providers each time their ad is clicked. PPC campaigns can be a huge source of sales and leads generation, provided one uses the perfect keywords in a creative but meaningful way within the limited characters provided for the ad. Often Google Adwords has these PPC ads placed on the top, sides and bottom of the search result pages, where ads that match with certain keywords will be displayed.

Pay per click program provides several benefits to all businesses whether small or large or in infant stage or well established:

• Exposure: Whether you are looking for local, national or international exposure, PPC campaign from Google Adwords allows you to do so. The possibilities with PPC campaigns are limitless.
• Instant and Targeted Traffic: It provides companies with instant traffic to their website and by using proper keywords one can be assured to get only interested and potential customers. This ensures that visitors coming to your website are really looking to buy your product or services.
• Cost Effective: Your company only pays when your advertisement is clicked. This is a proven pay per performance method, wherein if your ad is good then it will get more clicks and if it is not that good at least you don’t have to worry of losing money on the advertisement.
• Higher Ranks: PPC campaigns are a great way for sites to get proper backlinks and exposure on the World Wide Web. This will help increase your site’s search engine ranking and will help it reach to the top search result pages.
• Measureable: Keeping track of the clicks and the sales generated, one can easily find out the success of particular PPC ads.

With all of the above benefits, no wonder that PPC campaigns by Google Adwords have been a major success for online advertising worldwide.

There are a number of marketing options available online and offline that can assist you in your brand building and awareness efforts. One such method is search engine marketing. Almost every Internet user in Australia uses the search engine giant, Google, to get information about anything under the Sun. The listings that come on page 1 get most hits, primarily, because users don’t like to spend too much time on probing for information. This makes one thing very clear- Good ranking is one of the top most factors that can convert your site into a traffic magnet.


Using effective and scalable search engine marketing techniques you can improve the quality of your website, thereby improving its ranking. A harmonious blend of search engine optimisation and pay per click can help you make the most of your marketing efforts on Google. However, just by setting up a search engine marketing campaign, you cannot be guaranteed of high visibility and performance. You need to keep in mind certain factors that can cement your success on the search engines.



Increase your bottom line by considering the following factors of search engine marketing-

• Search engine optimisation/ pay per click/ or both- Many Internet marketers refer search engine marketing to pay per click advertising. But in reality, SEM comprises of both search engine optimisation and pay per click advertising. It depends on your requirement as to which process can solve your ranking and visibility problem. For some websites, mere SEO can help in generating the desired traffic consistently, while other require a robust PPC campaign that can get them instant visibility at a pre-defined budget. And then there are some that require a combined approach of search engine optimisation and pay per click advertising that targets different visibility needs. With the help of a professional online marketer you can decide what can be the best approach for you in search engine marketing.
• Tools for analysis and comparison- As with any marketing campaign, search engine marketing requires proper analysis and market research & comparison in order to cement its success. There are a number of tools that can be found in the toolkit of every professional search engine marketer including keyword research tools, account maintenance tools, competitive tools, and analytics tools.

The update on Google panda has made incredible amendments in the search engine outcome. It has also left its impact on the search engine marketing. The chief objective behind update on Google panda is to weed out the dubious content. You need to work either on the page’s quality else delete the page. One poor performing quality page should refrain from disturbing other indefinite number of quality pages.

Search engine optimisation for Google Panda is a matter of serious concern. Not only the content, but the images also require to be optimised as per the norms set by Google. Your images need to be optimised with the code reflecting the load speed on the site. The site must have well thought-out related links within or around the content.

The navigational built of the site should be lucid with quality and clear content. You should work on the content to ensure the users’ average time spent on the page to be well optimised. Your content should also relate to its image. You should avoid using stock images, and should get your images copyrighted to check infringement.

Users’ familiarity plays a major factor for updating the panda. You should ensure the content is readable and the website developed is user-friendly with matching colour combinations for an immaculate look and feel. Moreover, for better search engine optimisation, you must ensure to include unique title, Meta tags, H tags, P tag, blog font, alt attribute along with the anchor texts.

Finally, proofread to ensure the content is free from syntax, grammatical and punctuation errors because the lucid content stands superior chance to be listed atop the SERPs. The main factor that can prevent you from panda recovery is to avoid duplicate content and to remove or update poor quality content.

With a well-planned search engine optimisation, you will be able to attain undertake the search engine marketing of your website properly.

In this age of technology and the internet, marketing has evolved into a whole new level. Advertising is no longer limited to print ads and TV and radio commercials. An entirely new world has opened for the marketing industry with boundless advertising options that are easy to understand and budget-friendly thanks to the internet. Not only have the marketing options become wider, opting to advertise via the internet opens the company to an even wider consumer base as its audience will come from all corners of the world.


But with this marketing upgrade comes the disadvantage of having to compete with more companies who have also taken advantage of the internet. The key to keeping up with competitors is to have a good marketing strategy to increase exposure for your company. However, not everyone has the know-how in internet marketing techniques like Search Engine Optimisation and Search Engine Marketing.


Thankfully, there’s Sigma Infotech.


Sigma Infotech is a company geared to providing cost-efficient internet marketing services to clients around the world who needs someone to help them boost their sales. Sigma Infotech offers services including Search Engine Optimisation, Search Engine Marketing, Social Media Optimisation, Pay-Per-Click Campaigns, Content Writing, and Web Design Services.




What makes Sigma Infotech a better choice than other internet marketing service provider is their aim to provide optimised service geared in what their clients want. They aren’t just a service provider; they offer a partnership to their clients in order to help them with their needs by providing the necessary inputs to improve traffic to their business websites.



Sigma Infotech gives their clients the edge they need to stay on top of their business competitors. With an established Search Engine Optimisation strategy, Sigma Infotech ensures that customers around the world will be able to find your page in no time.

The term Search Engine Optimisation sounds to be quite a confusing acronym to a person who is not familiar with the processes and the stages of website development and its optimisation. However, why others, a newcomer to this career too finds it difficult at first in understanding what actually it is and why is it a different concept from Social Media Marketing. There are even some more confusing acronyms like the SMO which in full form reads social media optimisation. Although the precise meaning and use of these terms are under doubts and debates but the study of these ideas till date have created certain identification for these and the sigmaseo.com.au suggests it as follows:


SMO or Social media optimisation means getting a website ready for being used by the social media communities. The social media communities need to practice lot many tasks and things which will be performed in these websites designed and prepared by the SMOs only and the main duty of the SMO is to create the bookmarking buttons and tags, developing and publishing contents related to these fields and topics and placing some other important social media tools too in the pages of the site.


The SMM or the Social Media Marketing is about publishing and promoting the activities and the contents of the social media communities in the social media sites. They are also liable to promote and generate more traffic toward the websites and place effective links. So, the basic thing that gets depicted here is that the Search Engine Optimisation and Social Media Marketing may be two different types of activities and have its particular field of activity but at the end of the day their result gets counted together and their performance depends on the role of each other.

Google Adwords bidding is no longer available with two options only and in fact, there are many in which the bidder can choose manually or can even bid by mixing and matching these with one another. But before jumping into the bidding world you must also have to be well-acquainted with all available varieties of bidding. This will be pretty easy for an expert and experienced Search Engine Optimiser as the SEO Services involve all these categories of keyword bidding system most often. All these three categories that can be opted by a SEO in Search Engine Optimisation includes Focus on clicks, Focus on conversions and Focus on impressions which are being discussed in detail at sigmaseo.com.au.

If all these three categories are examined well, then one can find many sub-categories of these. The Focus on clicks, for instance, is again being categorized into three options- Manual Bidding, Automatic Bidding and Enhanced CPC Bidding. Quite many expert Search Engine Optimisers have come to a certain conclusion about the Google Adwords bidding after trying out all these different categories of bidding. According to the experts, the bidders with a limited budget and an objective of more traffic can try out the automatic bidding rather than going for the manual ones as the profits are more in automatic bidding.



Experts also have come to this result after a certain analysis that one should opt for the Enhanced CPC only when he has campaigns with 10-15 conversion results in a time span of 30 days. A lot of tests and analyses will surely let one find the right way of Google Adwords bidding, however, the experts find the automated process better and profitable than the manual ones.