Visibility, Credibility and Results – A Search Engine Marketing Campaign Gets You All

Posted in Friday, 25 May 2012
by Search Engine Optimisation

There are a number of marketing options available online and offline that can assist you in your brand building and awareness efforts. One such method is search engine marketing. Almost every Internet user in Australia uses the search engine giant, Google, to get information about anything under the Sun. The listings that come on page 1 get most hits, primarily, because users don’t like to spend too much time on probing for information. This makes one thing very clear- Good ranking is one of the top most factors that can convert your site into a traffic magnet.

Using effective and scalable search engine marketing techniques you can improve the quality of your website, thereby improving its ranking. A harmonious blend of search engine optimisation and pay per click can help you make the most of your marketing efforts on Google. However, just by setting up a search engine marketing campaign, you cannot be guaranteed of high visibility and performance. You need to keep in mind certain factors that can cement your success on the search engines.

Increase your bottom line by considering the following factors of search engine marketing-

  • Search engine optimisation/ pay per click/ or both- Many Internet marketers refer search engine marketing to pay per click advertising. But in reality, SEM comprises of both search engine optimisation and pay per click advertising. It depends on your requirement as to which process can solve your ranking and visibility problem. For some websites, mere SEO can help in generating the desired traffic consistently, while other require a robust PPC campaign that can get them instant visibility at a pre-defined budget. And then there are some that require a combined approach of search engine optimisation and pay per click advertising that targets different visibility needs. With the help of a professional online marketer you can decide what can be the best approach for you in search engine marketing.
  • Tools for analysis and comparison- As with any marketing campaign, search engine marketing requires proper analysis and market research & comparison in order to cement its success. There are a number of tools that can be found in the toolkit of every professional search engine marketer including keyword research tools, account maintenance tools, competitive tools, and analytics tools.