Pay Per Click

SEO stands for search engine optimisation. It is a marketing method which helps in increasing the visibility of the products and services of a company online so as to achieve an expanded consumer base and at the same time increase their sales and earn high profits. SEO services play a great role in the marketing activities of any company in the present circumstances where competition is the rule of the day and every company is involved in a bitter competition to achieve success and supersede their rival companies.

The present situation is such that most people have access to the internet and it has become the best way to increase the visibility and sales of one company. The internet is such an expansive media that has the ability to reach an audience which was not possible ever before. The rates of advertising required in SEO services is also minimal which helps to ensure that even the smaller companies can access these facilities and ensure the proper marketing of their products and services.


Many big business companies have their own publicity or marketing department which is responsible for the marketing of the products and services of that particular company but in case of the smaller companies the situation is a completely different one. The smaller companies hardly have enough resources to engage in opening their own publicity department. In these kinds of cases the companies can be rescued by those companies who offer easy SEO services at unbelievable rates.


The SEO service companies operate in such a way that they charge the least for a great benefit that they are doing to the client company by marketing their products and services. Through search engine optimization the companies can make sure that it is their company name which appears at the top when a keyword related to any of the services that they provide is searched. Market surveys say that most customers tend to go for the products and services of those companies whose name appears first if a related keyword is typed.

Search engine marketing is the process of marketing your website to major search engines employing a method of consistent optimization techniques until the website rise to the top of the major search engines for the search phrases most relevant to the success of your business. An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can't see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users.

Search engine marketing includes vital steps, none of which can be omitted if you're serious about achieving top representation in the major search engines. When you consider that the majority of your traffic will arrive form the search engines, if you are not showing on the front page for search phrases relevant to your success, you might as well be invisible.


The search engine marketing steps which are generally employed are keyword research, competitor research and analysis, page optimization, website submission, search engine ranking check, link popularity analysis and link promotion.


This "SEM" cycle needs to be consistently repeated over a period of time and this is the proper method required for any chance of top placement in search engines. Generally it will take a period on average of three to six months for small sites of up to 10-30 pages, and six to 12 months for large sites or portals to begin to achieve results. Many things can determine the overall speed of success such as the age of the website, the domain registration length, overall site quality and copy content and the competitiveness of the site, amongst other determining factors.


Let's face it, the majority of web traffic originates from the search engines. If your website is not ranking on the first page of major search engines on the terms being searched by your prospective customers, someone else is getting your business. With proper search engine marketing you can rank on the first page of major search engines for keywords and phrases that will be relevant to your success and capture some or all of the traffic originating from the major search engines.

Google Adwords is one of the main advertising products and source of revenue for Google Inc. It offers several methods for businesses to advertise online. Some of the modes of advertisement on offer by them are pay per click (PPC) advertising, cost-per-thousand (CPM) ads, and use of text, banners and rich-media ads for targeted sites. Each of these modes has been tested and proven to bring results for all kinds of businesses provided they use proper strategy and relevant keywords in their ads.


One of the most successful services of Google Adwords has been the pay per click advertising campaigns. PPC is an Internet advertising campaign wherein companies pay a small remuneration to individual or service providers each time their ad is clicked. PPC campaigns can be a huge source of sales and leads generation, provided one uses the perfect keywords in a creative but meaningful way within the limited characters provided for the ad. Often Google Adwords has these PPC ads placed on the top, sides and bottom of the search result pages, where ads that match with certain keywords will be displayed.

Pay per click program provides several benefits to all businesses whether small or large or in infant stage or well established:

• Exposure: Whether you are looking for local, national or international exposure, PPC campaign from Google Adwords allows you to do so. The possibilities with PPC campaigns are limitless.
• Instant and Targeted Traffic: It provides companies with instant traffic to their website and by using proper keywords one can be assured to get only interested and potential customers. This ensures that visitors coming to your website are really looking to buy your product or services.
• Cost Effective: Your company only pays when your advertisement is clicked. This is a proven pay per performance method, wherein if your ad is good then it will get more clicks and if it is not that good at least you don’t have to worry of losing money on the advertisement.
• Higher Ranks: PPC campaigns are a great way for sites to get proper backlinks and exposure on the World Wide Web. This will help increase your site’s search engine ranking and will help it reach to the top search result pages.
• Measureable: Keeping track of the clicks and the sales generated, one can easily find out the success of particular PPC ads.

With all of the above benefits, no wonder that PPC campaigns by Google Adwords have been a major success for online advertising worldwide.

There are a number of marketing options available online and offline that can assist you in your brand building and awareness efforts. One such method is search engine marketing. Almost every Internet user in Australia uses the search engine giant, Google, to get information about anything under the Sun. The listings that come on page 1 get most hits, primarily, because users don’t like to spend too much time on probing for information. This makes one thing very clear- Good ranking is one of the top most factors that can convert your site into a traffic magnet.


Using effective and scalable search engine marketing techniques you can improve the quality of your website, thereby improving its ranking. A harmonious blend of search engine optimisation and pay per click can help you make the most of your marketing efforts on Google. However, just by setting up a search engine marketing campaign, you cannot be guaranteed of high visibility and performance. You need to keep in mind certain factors that can cement your success on the search engines.



Increase your bottom line by considering the following factors of search engine marketing-

• Search engine optimisation/ pay per click/ or both- Many Internet marketers refer search engine marketing to pay per click advertising. But in reality, SEM comprises of both search engine optimisation and pay per click advertising. It depends on your requirement as to which process can solve your ranking and visibility problem. For some websites, mere SEO can help in generating the desired traffic consistently, while other require a robust PPC campaign that can get them instant visibility at a pre-defined budget. And then there are some that require a combined approach of search engine optimisation and pay per click advertising that targets different visibility needs. With the help of a professional online marketer you can decide what can be the best approach for you in search engine marketing.
• Tools for analysis and comparison- As with any marketing campaign, search engine marketing requires proper analysis and market research & comparison in order to cement its success. There are a number of tools that can be found in the toolkit of every professional search engine marketer including keyword research tools, account maintenance tools, competitive tools, and analytics tools.

The update on Google panda has made incredible amendments in the search engine outcome. It has also left its impact on the search engine marketing. The chief objective behind update on Google panda is to weed out the dubious content. You need to work either on the page’s quality else delete the page. One poor performing quality page should refrain from disturbing other indefinite number of quality pages.

Search engine optimisation for Google Panda is a matter of serious concern. Not only the content, but the images also require to be optimised as per the norms set by Google. Your images need to be optimised with the code reflecting the load speed on the site. The site must have well thought-out related links within or around the content.

The navigational built of the site should be lucid with quality and clear content. You should work on the content to ensure the users’ average time spent on the page to be well optimised. Your content should also relate to its image. You should avoid using stock images, and should get your images copyrighted to check infringement.

Users’ familiarity plays a major factor for updating the panda. You should ensure the content is readable and the website developed is user-friendly with matching colour combinations for an immaculate look and feel. Moreover, for better search engine optimisation, you must ensure to include unique title, Meta tags, H tags, P tag, blog font, alt attribute along with the anchor texts.

Finally, proofread to ensure the content is free from syntax, grammatical and punctuation errors because the lucid content stands superior chance to be listed atop the SERPs. The main factor that can prevent you from panda recovery is to avoid duplicate content and to remove or update poor quality content.

With a well-planned search engine optimisation, you will be able to attain undertake the search engine marketing of your website properly.

Just after Google Panda update, SEO seems to have experienced a setback. Hence, social media marketing has become a refuge for the businesses. We all know social media is a vital tool to create brand awareness besides acquiring customers— but it is to be seen how social media fetches real life clients.


When we talk of clients’ acquisition, different brands with varied challenges crop up. The strategy should be tailored so as your brand gets some sense. There are unique ways to help your company to get attracted by the new faces on the social web.



The key is to be positive. A clue to look for new customers is to see the prospective clients engaged with your competitors. If someone just started pursuing or tweeted at competitor’s bakery in the neighbourhood, you may tweet that person to taste out your cupcakes. The prospective customer will appreciate your gesture for handpicking him/her to be your customer. Apply cleverness with the searches that could be relevant to your specific business and the assistance to help your target potential customers and rope them in by being charming and friendly.


Remember your customers have liking for some swag and hence, contests play a great role in increasing the number of your supporters, bringing them closer to you. But you should be strategic about your offerings; else you could end up with wrong followers.



Quality is another important aspect over quantity when it comes to social media fan growth. If your company product is garments and you offer prize as free iPads, you are sure to win customers who might not be in the right place to your core demographic. Ensure the reward is something your customer will cherish like a gift card or grab bag of your products.

In this age of technology and the internet, marketing has evolved into a whole new level. Advertising is no longer limited to print ads and TV and radio commercials. An entirely new world has opened for the marketing industry with boundless advertising options that are easy to understand and budget-friendly thanks to the internet. Not only have the marketing options become wider, opting to advertise via the internet opens the company to an even wider consumer base as its audience will come from all corners of the world.


But with this marketing upgrade comes the disadvantage of having to compete with more companies who have also taken advantage of the internet. The key to keeping up with competitors is to have a good marketing strategy to increase exposure for your company. However, not everyone has the know-how in internet marketing techniques like Search Engine Optimisation and Search Engine Marketing.


Thankfully, there’s Sigma Infotech.


Sigma Infotech is a company geared to providing cost-efficient internet marketing services to clients around the world who needs someone to help them boost their sales. Sigma Infotech offers services including Search Engine Optimisation, Search Engine Marketing, Social Media Optimisation, Pay-Per-Click Campaigns, Content Writing, and Web Design Services.




What makes Sigma Infotech a better choice than other internet marketing service provider is their aim to provide optimised service geared in what their clients want. They aren’t just a service provider; they offer a partnership to their clients in order to help them with their needs by providing the necessary inputs to improve traffic to their business websites.



Sigma Infotech gives their clients the edge they need to stay on top of their business competitors. With an established Search Engine Optimisation strategy, Sigma Infotech ensures that customers around the world will be able to find your page in no time.

For leading businesses all over the world, the acquisition of a professionally designed website is a must. However, a business can only harness the full potential of a website through the professional undertaking of Search Engine Optimisation (SEO) procedures. SEO activities aim at enhancing the web presence of a business site through techniques that help achieve optimum use of search engines such as Google and yahoo.



Mostly web design companies offer a comprehensive package that includes Search Engine Optimisation, Social Media Marketing (SMM), Link Building, Pay per Click (PPC), Directory Submissions, SEO articles etc. Your business may take advantage of such services to enhance its web presence and in turn achieve increased sales.




There are billions of potential visitors to internet sites. While these potential visitors may benefit from the use of the products you offer, it is expensive and very difficult to advertise your website’s URL through conventional media to them. On the other hand, SEO activities expose your site to the potential visitors through various popular search engines. SEO is a very cost effective way of promoting your business online and enhancing its growth and expansion beyond geographical all boundaries.


Likewise, Social Media Marketing can play a big role in the spreading of brand awareness for any business, online. Social Media sites such as Facebook, MySpace, YouTube, Twitter etc command the greatest share of internet visits. Thus, if your business intends to target a lot of internet users, social media destinations should merit serious considerations.


Social media can help business build and foster very close relations with potential customers/clients and in turn enhance sales phenomenally. This kind of marketing facilitates an open ended communication channel between customers and businesses. As such, a business can use social media to evaluate what customers think about its products and do something to offer the best in the market.

The internet has redefined marketing strategies for many businesses and organisation with enterprises spending billions to seek an enhanced online presence. Today, online presence is no longer a matter of meeting technology trends, but a necessity that determines survival of any leading business.






Search Engine Marketing aims at enhancing the web presence of a business through the boosting of its ranking in search engines or by means of paid search engine adverts. A search engine such as Google is a popular site by means of which internet visitors may access other non-popular sites. Businesses take advantage of the popularity of Google to advertise their sites there through PPC campaigns or use organic SEO to gain traffic.


Search Engine Marketing (SEM) is an umbrella practice that covers Search Engine Optimisation (SEO) among many other online marketing techniques. Businesses today take advantage of experienced SEO firms to help improve the visibility of their online businesses.


Without proper SEM, very few visitors may access your website. Thus, SEM helps you make proper use of your business website by attracting traffic and thus spreading brand awareness. On the other hand, Search Engine Optimisation not only brings traffic but also incorporates design features that are search engine friendly.


A very important aspect of online marketing is the submission of SEO content to article directories. Without the incorporation of relevant SEO content, your site may be hard to reach through search engines. The submitted SEO articles employ certain keywords that are relevant to your product line in a desired frequency. This makes your content search engine friendly, and hence improves the chances of visitors finding your site through search engines.


Pay per Click programs may also help for businesses that desire to achieve quick results. Your business may enrol into a program such as Google AdSense or AdWords to attract traffic through paid adverts.

The website is an important part of your business strategy. However, you cannot expect visitors to queue up the moment you launch your website. To get visitors, you need to ensure that people know about it and your website is visible over the web. Search engine optimisation is the process that ensures that your site gets the necessary popularity and reaches your target audience.



However, the process of SEO is a time consuming one. You cannot expect to get the result overnight. Search engine optimisation is a series of interlinked processes that gradually help to achieve the online goal for your business. When it comes to instant result (for example, a website is launched for an event to be held after two weeks and you want people to know about it immediately) for your website normal search engine optimisation processes are not enough; for these purposes you have to go for a pay per click programme.


Pay per click advertising is a paid online marketing campaign process where you setup a budget and pay for your ads. The SEO service provider places your advertisements (which are either in the form of a graphics or a text message or both) in strategic locations over the web. These advertisements usually come with a call for action and the moment someone clicks it and goes to your website, your ad-account is charged. Thus, every time a visitor visits your site by clicking any one of these ads, you pay for it.


Paid online marketing processes are good to get instant result. The best part of these types of campaigns is that you can set your budget and even set the amount for every click. In other words, as per your requirement, you can plan your pay per click campaign and spend accordingly. Every such campaign you run on the web for your business also gives you a detailed report so that you know the performance and calculate the return on investment.

An impeccably crafted layout, high-resolution banner and creatively written content – all these are the ingredients of a good website. However, all these elements of a good website can ensure that your website will be visited and people will browse through the pages. Without visitors, a site is like a restaurant with no diners; it is of no use to the owner. To make your site visited by your target audience you will have to optimise it for the web and carry out the necessary activities to market your service online.


The process of search engine optimisation is a collective work. In other words, not one activity defines SEO; it is rather teamwork. You need to have a good content writer to deliver quality oriented content, a keyword researcher who will find out the best possible keywords (these are professionally trained people who learn the tricks over the years) for your business, a link builder who will help getting backlinks from top sites and so on. You may also need a search engine marketing professional who will formulate the strategy for your business so that your site gets the maximum possible visibility on the web.


Naturally, for a business owner or a service provider, the best possible option is to hire a search engine optimisation company who can assist you to realise your online goals. A SEO company employs skilled Search engine marketing people who work on various processes involved in the SEO process. The teams in a SEO company comprises of skilled content writers (these are not newspaper writers or book writers) to deliver the necessary content to promote your site besides the research people and the link builders. Moreover, an experienced project manager takes care of the entire process. In fact, this person is responsible to form the plan for your site search engine marketing activities. Sometimes, the project even plan for the next 30 weeks in advance!


Search engine optimisation is a systematic process and should left to the experts for better results.

Internet has been something of a paradigm shift, redefining marketing models while stimulating growth of businesses at unprecedented rates. Thus, if your business is not online, you have no chance of beating competition, because every other business is.


However, successful Internet Marketing (IM) does not just end with owning a website as that is the easier part. You need to put up strong IM machinery that involves Search Engine Optimisation (SEO) and Social Media Marketing (SMM). SEO activities attract traffic to your business site and help spread brand awareness.


While building of traffic is very critical for your business to expand into new markets and territories, conversion rates is what counts here. Thus, you Search Engine Optimiser should see to it that your website has the most appropriate design and outlook to call visitors to action.




SEO includes the creation of unique content that helps sell your business concept, ideas, products etc. As such, you should utilise the best SEO talent in the creation of web content and articles that help project a distinct image for your business. The content should add value and demonstrate what you customers stand to gain in buying your products. Other aspects of IM include article submissions, PPC, SMM, link building, directory submissions etc.


Social Media Marketing is one of the most critical IM tools your business cannot possibly do without. Social networking sites are the most popular internet destinations and as such, if you want to talk to millions of people within a short while using the internet, you must engage social media.


Social media will help spread brand awareness like fire. If you are offering a nice product, social media can help you spread news about it very fast. However, you must play your cards right, passing the correct and right information about your product and responding to feedback in a timely fashion.

Today, the internet has overtaken newspapers and traditional electronic media as the most sought source of information. Thus, Search Engine Marketing is very critical for businesses that wish to remain relevant in market today. Search Engine Optimization techniques aim at attracting traffic to a website, thus enhancing its web presence.



People need to know about your business and the products or services it offers. With millions of people the world all over visiting the internet on daily basis, SEO services become very essential to communicate with them. Remember, there is many websites too in the internet competing for attention in the market. As such, website owners cannot sit back and wait for people to notice their online businesses through chance or friends.



Online marketing is a task reserved for experienced experts and technology; you just cannot pull it off on your own. That is why you need reliable SEO services to tell the whole word everything there is to know about your products.



Search the internet for SEO companies that offer a complete package for your web traffic needs. A comprehensive solution for your business site would include content writing (with focus on acceptable levels of keyword density) and link building that offers connections with popular and authoritative sites. Social Media Marketing is also a powerful tool.



Actually, Social Media Marketing has also become very critical for online businesses. Just the other day, Facebook.com overtook many sites to become second to Google among the most visited internet destinations. The social site has about 10,000,000 members. Other sites such as twitter are also very popular. These are a potential platform for internet marketing and with proper use of them, your product could go spiral in the web, generating a lot of revenue for your business.


Do not lag behind, let technology help you generate traffic for your business website.

If you own a website that sells goods and services, what brings you business? Successful online businesses have used Search Engine Optimization (SEO) techniques to talk to potential customers and clients, thus making their products known. Millions of websites in the internet compete for traffic on daily basis. You site is like a grain of sand in the ocean, it never counts unless people know about it!




Therefore, how do you market your products online? The journey to there is long, but you can begin by engaging services of reputable Search Engine Optimizers. Search Engines such as Google have a ranking system that gives sites prominence and priority in search results. SEO techniques aim at improving the ranking of your website by Google and other Search Engines to boost prominence and presence of your business on the web.



However, you need services of experienced and skilled optimizers to pull it off. There are guide lines for web design and content writing that SEO activities should adhere to every step of the way. For instance, Google may prohibit senseless use or repeat of keywords in a manner that cheats search engines. This may include using certain key words for Meta tags when your content is actually different. Your site may be black listed for such violations. This is why you need to work with optimizers that understand and respect the “rules of the game.”



Social Media Marketing is a reliable tool for internet marketing too. Many people have become habitual visitors or addicts of social media and developers have cashed in on the opportunities these provide. With Social Media Marketing, the possibility of your products and services going viral is very high. Decide now to boost prominence of your business on the web through professional SEO, and begin to tap into a hugely potential market.

If you own a website that sells goods and services, what brings you business? Successful online businesses have used Search Engine Optimization (SEO) techniques to talk to potential customers and clients, thus making their products known. Millions of websites in the internet compete for traffic on daily basis. You site is like a grain of sand in the ocean, it never counts unless people know about it!


Therefore, how do you market your products online? The journey to there is long, but you can begin by engaging services of reputable Search Engine Optimizers. Search Engines such as Google have a ranking system that gives sites prominence and priority in search results. SEO techniques aim at improving the ranking of your website by Google and other Search Engines to boost prominence and presence of your business on the web.




However, you need services of experienced and skilled optimizers to pull it off. There are guide lines for web design and content writing that SEO activities should adhere to every step of the way. For instance, Google may prohibit senseless use or repeat of keywords in a manner that cheats search engines. This may include using certain key words for Meta tags when your content is actually different. Your site may be black listed for such violations. This is why you need to work with optimizers that understand and respect the “rules of the game.”


Social Media Marketing is a reliable tool for internet marketing too. Many people have become habitual visitors or addicts of social media and developers have cashed in on the opportunities these provide. With Social Media Marketing, the possibility of your products and services going viral is very high. Decide now to boost prominence of your business on the web through professional SEO, and begin to tap into a hugely potential market.

The best time to begin the search engine marketing campaign is when your new website is ready for the launch. If a new website is under development, one should plan the search engine marketing strategy with search engine optimisation. This is done by engaging a SEO professional to obtain SEO services, keywords with key phrases for writing contents post designing the website besides adding HTML as Meta tags with positioning thereof into the site. Once the site gets tagged, testing of the design and navigation is completed, the content is added. With the SEO content at the site from the inception will give the web site a great advantage over conventional websites that did not have any SEO service from any SEO professional.

The results pages can be crucial to the new website’s success when the site ends up on the search engine. It is imperative that a professional SEO is engaged to create search engine optimised contents ready enough to be part of a big search engine marketing campaign to secure high ratings on the search engine results pages. When the site instantaneously gets indexed by the search engine, the spiders are able to draw traffic from search engines immediately. This is done as the chunk of the traffic the websites draw comes from searches made by people using Google or any other search engine looking for website dealing with a specific topic.


If an existing site is due for an overhaul or revamping, a professional SEO consultant’s help should be availed prior to getting the site overhauled so as to have a good idea of the SEO services required. Window dressing with the revised content on the site is very important if the site to be at the top of the search engine.


For more information on Search Engine Marketing and related info about Search Engine Optimisation, go to SigmaSEO.

Search Engine Marketing is not everybody’s cup of tea particularly then when you have no idea on what Search Engine Optimisation is and how this can be played with to bring the entire results in your favour. There are certain secret tips that are followed by the SEOs for gaining the much desired result in the optimisation of their websites and lately, these have been released to you too now at sigmaseo.com.au.






Top 15 Search Engine Optimisation Tips that will let you gain the best of the business and earning without much hassle and pain are –

• Page Rank is not that important as website optimisation. So, you should give more stress in getting the best optimisation for your website rather than thinking about gaining Page Rank.

• Go for building as many backlinks as you want but make it sure that you are not running in haste while doing so remain slow and steady. Let the Google feel that the links are being built manually not artificially or mechanically and hence, do it frequently.
• Put more stress on building keyword rich internal links from websites that deal with similar content as yours.
• Try to avoid the use of JavaScript as much you can and use the text links more as the search spiders do not follow the JavaScript pages.
• Using the primary keyword more than once in the description tag simply wastes the space. Rather, use the secondary keywords too.
• Completely avoid the use of the frames.
• The content used in the website must be of high-quality and impressive which gives the visitors a view of the wisdom and expertise of the website maker/owner.
• Use of ALT Tag images in your website pleases the search spiders and that helps one a lot in securing a higher position.
• The press releases used for submission in the Press Release directories should be of high-quality and appealing. Relevant links should also be inserted in the press releases by keeping a gap of approximately 150 words.
• Opting for article marketing too is good enough to pull visitors.
• Primary keywords should be used in the first paragraph only and its use should be readable and meaningful.
• The backlinks should always be surrounded by related and relevant terms or else the readers will find no interest in reading further to reach the links. Also, the use of the backlink should not look irrelevant.
• Always go for the original ideas, contents and design which will be ranked high by the search spiders in Search Engine Marketing.
• The descriptive caption used for the images should also be keyword rich.
• The description tag should be appealing to appeal anybody to make clicks on
  it.
  
  
  Search Engine Optimisation
  

Google Adwords bidding is no longer available with two options only and in fact, there are many in which the bidder can choose manually or can even bid by mixing and matching these with one another. But before jumping into the bidding world you must also have to be well-acquainted with all available varieties of bidding. This will be pretty easy for an expert and experienced Search Engine Optimiser as the SEO Services involve all these categories of keyword bidding system most often. All these three categories that can be opted by a SEO in Search Engine Optimisation includes Focus on clicks, Focus on conversions and Focus on impressions which are being discussed in detail at sigmaseo.com.au.

If all these three categories are examined well, then one can find many sub-categories of these. The Focus on clicks, for instance, is again being categorized into three options- Manual Bidding, Automatic Bidding and Enhanced CPC Bidding. Quite many expert Search Engine Optimisers have come to a certain conclusion about the Google Adwords bidding after trying out all these different categories of bidding. According to the experts, the bidders with a limited budget and an objective of more traffic can try out the automatic bidding rather than going for the manual ones as the profits are more in automatic bidding.



Experts also have come to this result after a certain analysis that one should opt for the Enhanced CPC only when he has campaigns with 10-15 conversion results in a time span of 30 days. A lot of tests and analyses will surely let one find the right way of Google Adwords bidding, however, the experts find the automated process better and profitable than the manual ones.

Google is the biggest source of traffic to any website as around ninety percent of all the web traffic comes through Google. When Sergey bin and Larry page invented Google they both were very optimistic about the possibilities with Google but today what we see was not even imaginable that time. Google has potential to make any website most successful and number of websites which are successful without the help of Google can be counted on the finger tips.


In order to succeed through Google you will need to have your website on the first page of Google and to do so is not that easy. You may ask why so? It is because of the increasing traffic over the internet of the websites and number of websites over the internet is even increasing day by day. There is a way to do so know as Search engine optimisation but above all patient is one thing that you need to have while going for search engine optimisation.


There are other techniques like PPC using Google Adwords but it includes a investment and for a small scale business it may not be appropriate to get paid traffic. Another fact that you may find bidding prices very high for your seed keywords searched for Google Adwords.


You can find any search engine optimizer for SEO services very easily by using the same method. I mean search engines like Google and Bing. Search engine Optimiser must have a very good track record and you must ask him about the past projects with success stories which he have achieved before taking seo services.