Facebook is one of the most commonly used platforms for social media marketing campaigns across the world. This network not only connects businesses with their target audiences but also bridges the communication gap between the two parties. However, due to lack of monitoring and analytical skills, marketers fail to measure the actual performance of the campaign on Facebook.
While Facebook Insights is a reliable tool for getting data on how the users are engaging with your Facebook profile, there...
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If you believe that guest blogging is a generic solution for all your SEO problems, you are mistaken. Submitting too many guest posts and ignoring website optimisation and on-page factors is a perfect recipe for a failed SEO strategy. There are a number of ways to get good links to your site, and relying only on guest blogging, especially since the Penguin update, can only lead you to a downfall.
Is Guest Blogging Really Bad?
Guest blogging...
SEO stands for search engine optimisation. It is a marketing method which helps in increasing the visibility of the products and services of a company online so as to achieve an expanded consumer base and at the same time increase their sales and earn high profits. SEO services play a great role in the marketing activities of any company in the present circumstances where competition is the rule of the day and every company is involved in a bitter...
Today’s business scenario is such that every business house is in neck to neck competition with each other. Each and every company is striving to supersede the other ones and occupy the leading position in the market. In this scenario, it has become intrinsic for every company to engage in proper marketing of their products and services so as to maintain their position in the market steadily. Whether it is a newly launched small scale business...
Search engine marketing is the process of marketing your website to major search engines employing a method of consistent optimization techniques until the website rise to the top of the major search engines for the search phrases most relevant to the success of your business. An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become...
Social Media Marketing is the name given to a process of online marketing through the popular social media sites in the likes of Facebook, YouTube, Twitter, Google Adwords and others. It is considered to be one of the best ways of utilizing the social aspect of the internet to the fullest extent. Its ability to connect prospective clients with service providers under a common platform has provided it with an extra edge over the traditional forms...
Pay per click advertising is an amazing way of advertizing on internet that's been used since the late 1990's. It basically allows advertisers to generate a ton of web traffic through search engines. When a person searches any site, some sites show up as "sponsored sites" next to their list of search results. Those sponsored sites are pay per click advertisers, and they only pay for those ads when you click on them.
Google Adwords is the internet's...
