Pay Per Click

Social Media Marketing is the name given to a process of online marketing through the popular social media sites in the likes of Facebook, YouTube, Twitter, Google Adwords and others. It is considered to be one of the best ways of utilizing the social aspect of the internet to the fullest extent. Its ability to connect prospective clients with service providers under a common platform has provided it with an extra edge over the traditional forms of marketing.


Social media marketing can be used in a large number of ways depending on the scope of business as well as individual strategies adopted by marketers. It can be as simple as creating an maintaining a twitter account, Facebook account, a company blog or even an article blog where you can attach “tweet this” or “dig this” tags a the end of your articles. Apart from this, marketing can also be done using pay per clicks (PPC) campaigns using Google Adwords and similar platforms that hosts similar services. In its most complex form, it can be as complicated as running a full campaign encompassing Twitter, blogs, social networking platforms and viral video clips through YouTube.



Article marketing can be automated and is the simplest to implement. It serves to be highly beneficial for media companies for promoting their services or products but the media that has truly served as a great extension of traditional forms of marketing is that of Blogs. Not only the corporate sectors, Blogs have also been providing an opportunity for self-employed professional from different segments of the society to reach their fans. The story is no different for the social networking sites and Google sponsored marketing services as well.


Therefore, to summarize it all, Social Media Marketing not only provides the marketers a place to promote their services, but along with this they also deliver a platform facilitating smart and effective communication between marketers and their clients. The more you interact, the better brand loyalty you are going to build.

Pay per click advertising is an amazing way of advertizing on internet that's been used since the late 1990's. It basically allows advertisers to generate a ton of web traffic through search engines. When a person searches any site, some sites show up as "sponsored sites" next to their list of search results. Those sponsored sites are pay per click advertisers, and they only pay for those ads when you click on them.


Google Adwords is the internet's most popular PPC (pay-per-click) advertising solution. Google, the world's largest search engine, started Adwords in order to give business and website owners an opportunity to purchase advertising on Google's massive network. The intent behind introducing Google adwords is to explore an advertising platform for small or medium size businesses.


Adwords can advertise your ad in two places i.e., Google Search and Content Network. Google provides the highest quality traffic online.



It can be used to instantly generate targeted traffic to your website or landing page by bidding on specific keywords or key phrases. You give them the opportunity to learn about your business by putting your ads out there, and then you only pay the ads which actually compel people to click on them. After all, people who don't click on your ad most likely won't become your customers anyway, so why pay to advertise to them? Using Google AdWords correctly has provided many businesses additional sales and revenue. With Google's help and some smart keyword research, you can make the best use of Google AdWords. With Google AdWords, it is possible to target prospects at the very moment they are thinking about buying your products or services. For eg: If someone does a search on organically grown coffee beans, he sees ads for organically grown coffee. Google AdWords enables you to implement precisely targeted advertising.


Today's consumer looks to the internet to find out more about various products and services. Because of how web-savvy today's consumer is, Pay per click advertising provides the perfect opportunity to direct interested parties to your website. You only pay for the ads potential customers click on, which means your pay per click advertising only reaches those who are truly interested in your business.

Marketing is a business activity that focuses on creating, communicating, delivering and exchanging offerings that are valuable for the customers. On the online platform, numerous approaches are applied achieving marketing success – one such approach is a combination of search engine optimisation and pay per click.


Search engine optimisation refers to the process of improving a website’s visibility on search engines through unpaid or organic on-page and off-page techniques such as website optimisation, link building, social bookmarking and more. In this process, there is little monetary investment but requires consistent efforts and time to bring the desired results. However, the results that come through search engine optimisation are perceived to be more reliable and valuable by the general users.


Some factors that make your SEO process challenging include-

• Continuous updates on major search engines, such as Google,
• The rising competition on the targeted keywords.

Thus, when it becomes difficult to get the ranking for a particular web page, pay per click advertising comes to your rescue. You can rank your important web pages through search engine optimisation, but for those pages whose rankings are not coming in organic search results, or those web pages that need immediate attention of the target audience, investing pay per click advertising is the right thing to do. PPC is primarily an online advertising model that is used to direct traffic to your website by publishing an ad that features on top of the search engine results. These results are achieved by bidding on certain keywords, forming an ad copy and paying the publisher a fixed amount each time a site is clicked.



Many people believe that PPC is rather costly advertising platform in which businesses often end up paying bills without any concrete results in hand. However, this is far from truth, if a reliable PPC professional works on your website. A PPC professional who knows which keywords to target, how much to bid on and how to create an ad copy, can get you instant results that can maximise your investment in this advertising model.


Thus, when it comes to getting online success on major search engines, search engine optimisation in combination with pay per click advertising can get you holistic results and help you maximise your investments.

Online business personals are always in the need of driving targeted traffic to their website. Are you one among those online businessmen who want real worth of their money? If yes, then pay-per-click campaign is just the right kind of campaign for you. With the exponential growth of Internet users, the popularity of online advertising has grown leaps and bounds, where you can share your services and brands with the people across the globe.




Have you ever tried pay per click advertising service? It is one of the most effective ways to market your products and services. In this, you have to pay the fees each time any visitor clicks to your advertisement. Google AdWords is one of the pay-per-click services which are proving to be the most efficient tools for corporate marketing. If you own a business but have not tried Google Adwords service then you have missed an opportunity to reap profits. The service lets you realise the multifold advantages of PPC and it has been designed in a way so as to drive targeted traffic regularly to your website.


The service enables the subscribers to get the optimum results for the advertisements of their products and services. The service hires experts that select the best keywords to drive traffic to your website as the selected words by PPC experts get on the top of the links sponsored by Google and at once capture the attention of visitors.

There are a few businessmen who do not realise the significance of PPC campaign as the result of which their business suffers. If you are one among those business men who have not yet realized the advantages of PPC campaigning then you are at a loss. Use this effective and affordable marketing tool and help your business flourish like never before!

Search Engine Optimisation

Google Adwords is one of the main advertising products and source of revenue for Google Inc. It offers several methods for businesses to advertise online. Some of the modes of advertisement on offer by them are pay per click (PPC) advertising, cost-per-thousand (CPM) ads, and use of text, banners and rich-media ads for targeted sites. Each of these modes has been tested and proven to bring results for all kinds of businesses provided they use proper strategy and relevant keywords in their ads.


One of the most successful services of Google Adwords has been the pay per click advertising campaigns. PPC is an Internet advertising campaign wherein companies pay a small remuneration to individual or service providers each time their ad is clicked. PPC campaigns can be a huge source of sales and leads generation, provided one uses the perfect keywords in a creative but meaningful way within the limited characters provided for the ad. Often Google Adwords has these PPC ads placed on the top, sides and bottom of the search result pages, where ads that match with certain keywords will be displayed.

Pay per click program provides several benefits to all businesses whether small or large or in infant stage or well established:

• Exposure: Whether you are looking for local, national or international exposure, PPC campaign from Google Adwords allows you to do so. The possibilities with PPC campaigns are limitless.
• Instant and Targeted Traffic: It provides companies with instant traffic to their website and by using proper keywords one can be assured to get only interested and potential customers. This ensures that visitors coming to your website are really looking to buy your product or services.
• Cost Effective: Your company only pays when your advertisement is clicked. This is a proven pay per performance method, wherein if your ad is good then it will get more clicks and if it is not that good at least you don’t have to worry of losing money on the advertisement.
• Higher Ranks: PPC campaigns are a great way for sites to get proper backlinks and exposure on the World Wide Web. This will help increase your site’s search engine ranking and will help it reach to the top search result pages.
• Measureable: Keeping track of the clicks and the sales generated, one can easily find out the success of particular PPC ads.

With all of the above benefits, no wonder that PPC campaigns by Google Adwords have been a major success for online advertising worldwide.

There are a number of marketing options available online and offline that can assist you in your brand building and awareness efforts. One such method is search engine marketing. Almost every Internet user in Australia uses the search engine giant, Google, to get information about anything under the Sun. The listings that come on page 1 get most hits, primarily, because users don’t like to spend too much time on probing for information. This makes one thing very clear- Good ranking is one of the top most factors that can convert your site into a traffic magnet.


Using effective and scalable search engine marketing techniques you can improve the quality of your website, thereby improving its ranking. A harmonious blend of search engine optimisation and pay per click can help you make the most of your marketing efforts on Google. However, just by setting up a search engine marketing campaign, you cannot be guaranteed of high visibility and performance. You need to keep in mind certain factors that can cement your success on the search engines.



Increase your bottom line by considering the following factors of search engine marketing-

• Search engine optimisation/ pay per click/ or both- Many Internet marketers refer search engine marketing to pay per click advertising. But in reality, SEM comprises of both search engine optimisation and pay per click advertising. It depends on your requirement as to which process can solve your ranking and visibility problem. For some websites, mere SEO can help in generating the desired traffic consistently, while other require a robust PPC campaign that can get them instant visibility at a pre-defined budget. And then there are some that require a combined approach of search engine optimisation and pay per click advertising that targets different visibility needs. With the help of a professional online marketer you can decide what can be the best approach for you in search engine marketing.
• Tools for analysis and comparison- As with any marketing campaign, search engine marketing requires proper analysis and market research & comparison in order to cement its success. There are a number of tools that can be found in the toolkit of every professional search engine marketer including keyword research tools, account maintenance tools, competitive tools, and analytics tools.

Pay-per-Click is a method to boost any site's traffic by assisting it to ascend within the search engine's un-paid search outcomes. It is possible due to people’s tendency to click the links over their paid counterparts. However, the ratio of shoppers that turns into buyers after browsing inclines to be gloomier in the search listings.


Let us learn a few tips to gain the most out of pay-per-click:



Avoid Picking Own Keywords – shoppers attracted by the keywords may be tricky. For cost reduction, opt for resolute and appropriate keywords.

Use Keyword Tools to check out appropriate keywords for the business.


Check Results - Post selecting the keywords, test run the site and ensure they work. Cross check with analytics programs like Google Analytics/Yahoo! Web Analytics.


Write Compelling Ads- While crafting the pay-per-click ad copy, ensure it is devoid of errors and gets to the point swiftly.


Filter out Detrimental Clicks- It is best to choose highly relevant keywords and then confine the ad copies to include only certain prospective clients.


Mind Quality Ratings - More closely the aligned keywords are to the company's products better will be the score. The quality score is based on the keywords’ relevancy to the search queries, the number of times company's link getting clicked besides the quality of the landing page.


Align Ads with Landing Pages



Now let us talk about Search Engine Optimisation. Firstly, create a strong brand so that your website gains popularity. To make more people visit your website, do promotion in the forums and leave comments on people’s websites. Use social media for strong promotion. Perform Search engine optimisation in a way that you get more visitors who stay on the site for a longer time. Always remember that quality gives return till the end.


Sigmaseo.com.au assists business organisations in undertaking Search Engine Optimisation via various methods including the Pay per click campaigns.