Pay Per Click

In this age of technology and the internet, marketing has evolved into a whole new level. Advertising is no longer limited to print ads and TV and radio commercials. An entirely new world has opened for the marketing industry with boundless advertising options that are easy to understand and budget-friendly thanks to the internet. Not only have the marketing options become wider, opting to advertise via the internet opens the company to an even wider consumer base as its audience will come from all corners of the world.


But with this marketing upgrade comes the disadvantage of having to compete with more companies who have also taken advantage of the internet. The key to keeping up with competitors is to have a good marketing strategy to increase exposure for your company. However, not everyone has the know-how in internet marketing techniques like Search Engine Optimisation and Search Engine Marketing.


Thankfully, there’s Sigma Infotech.


Sigma Infotech is a company geared to providing cost-efficient internet marketing services to clients around the world who needs someone to help them boost their sales. Sigma Infotech offers services including Search Engine Optimisation, Search Engine Marketing, Social Media Optimisation, Pay-Per-Click Campaigns, Content Writing, and Web Design Services.




What makes Sigma Infotech a better choice than other internet marketing service provider is their aim to provide optimised service geared in what their clients want. They aren’t just a service provider; they offer a partnership to their clients in order to help them with their needs by providing the necessary inputs to improve traffic to their business websites.



Sigma Infotech gives their clients the edge they need to stay on top of their business competitors. With an established Search Engine Optimisation strategy, Sigma Infotech ensures that customers around the world will be able to find your page in no time.

For leading businesses all over the world, the acquisition of a professionally designed website is a must. However, a business can only harness the full potential of a website through the professional undertaking of Search Engine Optimisation (SEO) procedures. SEO activities aim at enhancing the web presence of a business site through techniques that help achieve optimum use of search engines such as Google and yahoo.



Mostly web design companies offer a comprehensive package that includes Search Engine Optimisation, Social Media Marketing (SMM), Link Building, Pay per Click (PPC), Directory Submissions, SEO articles etc. Your business may take advantage of such services to enhance its web presence and in turn achieve increased sales.




There are billions of potential visitors to internet sites. While these potential visitors may benefit from the use of the products you offer, it is expensive and very difficult to advertise your website’s URL through conventional media to them. On the other hand, SEO activities expose your site to the potential visitors through various popular search engines. SEO is a very cost effective way of promoting your business online and enhancing its growth and expansion beyond geographical all boundaries.


Likewise, Social Media Marketing can play a big role in the spreading of brand awareness for any business, online. Social Media sites such as Facebook, MySpace, YouTube, Twitter etc command the greatest share of internet visits. Thus, if your business intends to target a lot of internet users, social media destinations should merit serious considerations.


Social media can help business build and foster very close relations with potential customers/clients and in turn enhance sales phenomenally. This kind of marketing facilitates an open ended communication channel between customers and businesses. As such, a business can use social media to evaluate what customers think about its products and do something to offer the best in the market.

The internet has redefined marketing strategies for many businesses and organisation with enterprises spending billions to seek an enhanced online presence. Today, online presence is no longer a matter of meeting technology trends, but a necessity that determines survival of any leading business.






Search Engine Marketing aims at enhancing the web presence of a business through the boosting of its ranking in search engines or by means of paid search engine adverts. A search engine such as Google is a popular site by means of which internet visitors may access other non-popular sites. Businesses take advantage of the popularity of Google to advertise their sites there through PPC campaigns or use organic SEO to gain traffic.


Search Engine Marketing (SEM) is an umbrella practice that covers Search Engine Optimisation (SEO) among many other online marketing techniques. Businesses today take advantage of experienced SEO firms to help improve the visibility of their online businesses.


Without proper SEM, very few visitors may access your website. Thus, SEM helps you make proper use of your business website by attracting traffic and thus spreading brand awareness. On the other hand, Search Engine Optimisation not only brings traffic but also incorporates design features that are search engine friendly.


A very important aspect of online marketing is the submission of SEO content to article directories. Without the incorporation of relevant SEO content, your site may be hard to reach through search engines. The submitted SEO articles employ certain keywords that are relevant to your product line in a desired frequency. This makes your content search engine friendly, and hence improves the chances of visitors finding your site through search engines.


Pay per Click programs may also help for businesses that desire to achieve quick results. Your business may enrol into a program such as Google AdSense or AdWords to attract traffic through paid adverts.