Pay Per Click

If you believe that guest blogging is a generic solution for all your SEO problems, you are mistaken. Submitting too many guest posts and ignoring website optimisation and on-page factors is a perfect recipe for a failed SEO strategy. There are a number of ways to get good links to your site, and relying only on guest blogging, especially since the Penguin update, can only lead you to a downfall.


Is Guest Blogging Really Bad?


Guest blogging is a well-recognised link building strategy, which when done in moderation, can get you the exposure, engagement with blog owners, backlinks to your site and consistent stream of traffic. When posting guest blogs, it is important to post only relevant and meaningful content that shows the best side of your business. Proofreading your guest post is crucial because grammatical or spelling errors make the blog look completely unprofessional. Thus, guest blogging isn’t really bad, but not all guest posts can be successful, especially when done excessively and at low quality.


Do Not Surround Your SEO Strategy Around Guest Blogging



You may have witnessed significant improvement in your site ranking because of the guest blogs you recently posted, yet it isn’t your only search engine optimisation strategy that is worth doing. It isn’t the number of guest blogs that can yield the desirable results for your SEO strategy – rather it is the quality of the content. So, instead of focusing all your SEO efforts on guest blogging, you should produce premium quality content for all your channels. Such comprehensive approach can have a multiplier effect on your search engine strategy. Getting too many links from low-quality sites work more as a liability for your website than an asset.


The Right Strategy


Content should be your priority whenever you are promoting your business online or offline. In search engine optimisation, links are very important, and to get that you should focus on getting only best quality, genuine and relevant content for the blogs or any other source for that matter. Moreover, guest blogging isn’t the only avenue for link building. It is important to build a holistic strategy that helps you in getting top quality links and high ranking on SERPs without any redundancies or low-quality work.

SEO stands for search engine optimisation. It is a marketing method which helps in increasing the visibility of the products and services of a company online so as to achieve an expanded consumer base and at the same time increase their sales and earn high profits. SEO services play a great role in the marketing activities of any company in the present circumstances where competition is the rule of the day and every company is involved in a bitter competition to achieve success and supersede their rival companies.

The present situation is such that most people have access to the internet and it has become the best way to increase the visibility and sales of one company. The internet is such an expansive media that has the ability to reach an audience which was not possible ever before. The rates of advertising required in SEO services is also minimal which helps to ensure that even the smaller companies can access these facilities and ensure the proper marketing of their products and services.


Many big business companies have their own publicity or marketing department which is responsible for the marketing of the products and services of that particular company but in case of the smaller companies the situation is a completely different one. The smaller companies hardly have enough resources to engage in opening their own publicity department. In these kinds of cases the companies can be rescued by those companies who offer easy SEO services at unbelievable rates.


The SEO service companies operate in such a way that they charge the least for a great benefit that they are doing to the client company by marketing their products and services. Through search engine optimization the companies can make sure that it is their company name which appears at the top when a keyword related to any of the services that they provide is searched. Market surveys say that most customers tend to go for the products and services of those companies whose name appears first if a related keyword is typed.

Today’s business scenario is such that every business house is in neck to neck competition with each other. Each and every company is striving to supersede the other ones and occupy the leading position in the market. In this scenario, it has become intrinsic for every company to engage in proper marketing of their products and services so as to maintain their position in the market steadily. Whether it is a newly launched small scale business venture or an already established large company Search Engine Marketing plays an important role in the marketing activities of each and every company.


Marketing is so important because it is only through marketing that a company can expand their customer base and reach to larger section of the population so as to increase their profits. SEM is so beneficial in the sense that it is one of the lowest priced strategies that one can adopt to increase their sales.

SEM is always meant for a target audience which is generally tech savvy and has easy access to the internet.

There are several benefits that one can get through SEM. These include:

• Target Internet users through the help of Pay Per Click advertising. It is one of those methods in which one is not required to pay anything unless and until anyone clicks on the advertisement of that particular site so that the business owner can be sure that the payment they make does not go waste.
• It is the best and perfect for targeting local consumers. The people who generally make searches online restrict themselves to searches which are at a local level. Thus, SEM is best suited for targeting a population of local consumers who are looking for services in a locality.
• In comparison to other marketing alternatives, search engine marketing is one which is quite effectively priced and can be afforded by people from all sections of the society.

In this method of marketing the publicity of the products and services is done online and where the paid and contextual advertisements are used for enhancing the discernability of sites in search engines. The main benefit is that the paid advertisements are more or less always showed at the top when a search engine is started such as Google or any other top search engine.