Pay Per Click

The update on Google panda has made incredible amendments in the search engine outcome. It has also left its impact on the search engine marketing. The chief objective behind update on Google panda is to weed out the dubious content. You need to work either on the page’s quality else delete the page. One poor performing quality page should refrain from disturbing other indefinite number of quality pages.

Search engine optimisation for Google Panda is a matter of serious concern. Not only the content, but the images also require to be optimised as per the norms set by Google. Your images need to be optimised with the code reflecting the load speed on the site. The site must have well thought-out related links within or around the content.

The navigational built of the site should be lucid with quality and clear content. You should work on the content to ensure the users’ average time spent on the page to be well optimised. Your content should also relate to its image. You should avoid using stock images, and should get your images copyrighted to check infringement.

Users’ familiarity plays a major factor for updating the panda. You should ensure the content is readable and the website developed is user-friendly with matching colour combinations for an immaculate look and feel. Moreover, for better search engine optimisation, you must ensure to include unique title, Meta tags, H tags, P tag, blog font, alt attribute along with the anchor texts.

Finally, proofread to ensure the content is free from syntax, grammatical and punctuation errors because the lucid content stands superior chance to be listed atop the SERPs. The main factor that can prevent you from panda recovery is to avoid duplicate content and to remove or update poor quality content.

With a well-planned search engine optimisation, you will be able to attain undertake the search engine marketing of your website properly.

Google AdWords is an online advertisement that entails paying to search engines to reach your clients effectively; the adverts appear on the first page of the search engine results. It is the leading form on online advertisement with a growth of nearly 300% in the last 5 years.



Your ad appears next to pertinent Google search outcome and also on other related search and content sites, when clients click on the Ad, they are linked to your website therefore increasing your web traffic by reaching your customers at the most precise time when they are looking your services, this is achieved by your ads being displayed only for the keywords you selected.



Google AdWords starts with informing your audience of the product and services explaining to your customers why you stand the best from the others. The Ad is made up of Ad title and Ad text. Your title should have a maximum of 25 characters and your ad text a limit of 35 characters.



Your Ad has wide market coverage because it appears both in Google results and Google network of search and content sites with Google network reaching over 80% of internet users globally. Google AdWords can prove more effective as you’re able to customise regardless of the location, nationality and language barrier by designating a boundary and covering over 40 different languages and over 190 nationalities.



Google AdWords is cost effective through pay per click whereby you only pay when your audience clicks the advertisement. There are no actual spending requirements; you can plan on how much to spend for each click on your ad (cost per click), you are able to decide the ad daily limits. The returns on investments are guaranteed because the cost incurred is low.



The most incredible thing about Google AdWords is that you are only charged when people click your ads.

Just after Google Panda update, SEO seems to have experienced a setback. Hence, social media marketing has become a refuge for the businesses. We all know social media is a vital tool to create brand awareness besides acquiring customers— but it is to be seen how social media fetches real life clients.


When we talk of clients’ acquisition, different brands with varied challenges crop up. The strategy should be tailored so as your brand gets some sense. There are unique ways to help your company to get attracted by the new faces on the social web.



The key is to be positive. A clue to look for new customers is to see the prospective clients engaged with your competitors. If someone just started pursuing or tweeted at competitor’s bakery in the neighbourhood, you may tweet that person to taste out your cupcakes. The prospective customer will appreciate your gesture for handpicking him/her to be your customer. Apply cleverness with the searches that could be relevant to your specific business and the assistance to help your target potential customers and rope them in by being charming and friendly.


Remember your customers have liking for some swag and hence, contests play a great role in increasing the number of your supporters, bringing them closer to you. But you should be strategic about your offerings; else you could end up with wrong followers.



Quality is another important aspect over quantity when it comes to social media fan growth. If your company product is garments and you offer prize as free iPads, you are sure to win customers who might not be in the right place to your core demographic. Ensure the reward is something your customer will cherish like a gift card or grab bag of your products.

Building a network for Social Media Marketing can be done by building a set series of content that gives consumers information they are able to absorb and interact with tools that you provide. Facebook, Twitter, and YouTube are prime examples of SMM websites. Creating a unique profile, with a network of traffic or "friends", allows you to create content they can consume and respond to information that you provide. For example, sport talk radio hosts provide their listening audience with a web page, twitter, and Facebook account they can connect to keep up on sports related information even after the show has finished broadcasting for the day. This gives access to downloading podcasts of the show, provide feedback via fan pages, and interact by voting on content the host has provided.



Tools for Search Engine Marketing sites can help fill in the blanks that allow consumers to share and submit content that can keep them in touch with other members of the clients’ audience. Keywords allow a website to put forth an outlet to see their message multiple times. This saturation process gives links a favourable ranking on search engines that measure the advancement of a websites successful movement up the search engine ladder.


Your website content that directs people through search engine marketing can pre-sell a client by giving them to tools to visit, examine, and engage in product category pages. Therefore, when a client is ready to buy, they already have a comfortable knowledge base due to previous visits and research. Providing help pages with tools and tips on your services helps those customers know that you care enough to build a mutually beneficial relationship before, during, and after a sale has been completed. A happy customer increases your client base with positive feedback from your available media and their network. This establishes a continuous Social Media Marketing brand that grows, giving a potential for even more sales in the future.