Pay Per Click

There are a number of marketing options available online and offline that can assist you in your brand building and awareness efforts. One such method is search engine marketing. Almost every Internet user in Australia uses the search engine giant, Google, to get information about anything under the Sun. The listings that come on page 1 get most hits, primarily, because users don’t like to spend too much time on probing for information. This makes one thing very clear- Good ranking is one of the top most factors that can convert your site into a traffic magnet.


Using effective and scalable search engine marketing techniques you can improve the quality of your website, thereby improving its ranking. A harmonious blend of search engine optimisation and pay per click can help you make the most of your marketing efforts on Google. However, just by setting up a search engine marketing campaign, you cannot be guaranteed of high visibility and performance. You need to keep in mind certain factors that can cement your success on the search engines.



Increase your bottom line by considering the following factors of search engine marketing-

• Search engine optimisation/ pay per click/ or both- Many Internet marketers refer search engine marketing to pay per click advertising. But in reality, SEM comprises of both search engine optimisation and pay per click advertising. It depends on your requirement as to which process can solve your ranking and visibility problem. For some websites, mere SEO can help in generating the desired traffic consistently, while other require a robust PPC campaign that can get them instant visibility at a pre-defined budget. And then there are some that require a combined approach of search engine optimisation and pay per click advertising that targets different visibility needs. With the help of a professional online marketer you can decide what can be the best approach for you in search engine marketing.
• Tools for analysis and comparison- As with any marketing campaign, search engine marketing requires proper analysis and market research & comparison in order to cement its success. There are a number of tools that can be found in the toolkit of every professional search engine marketer including keyword research tools, account maintenance tools, competitive tools, and analytics tools.

Pay-per-Click is a method to boost any site's traffic by assisting it to ascend within the search engine's un-paid search outcomes. It is possible due to people’s tendency to click the links over their paid counterparts. However, the ratio of shoppers that turns into buyers after browsing inclines to be gloomier in the search listings.


Let us learn a few tips to gain the most out of pay-per-click:



Avoid Picking Own Keywords – shoppers attracted by the keywords may be tricky. For cost reduction, opt for resolute and appropriate keywords.

Use Keyword Tools to check out appropriate keywords for the business.


Check Results - Post selecting the keywords, test run the site and ensure they work. Cross check with analytics programs like Google Analytics/Yahoo! Web Analytics.


Write Compelling Ads- While crafting the pay-per-click ad copy, ensure it is devoid of errors and gets to the point swiftly.


Filter out Detrimental Clicks- It is best to choose highly relevant keywords and then confine the ad copies to include only certain prospective clients.


Mind Quality Ratings - More closely the aligned keywords are to the company's products better will be the score. The quality score is based on the keywords’ relevancy to the search queries, the number of times company's link getting clicked besides the quality of the landing page.


Align Ads with Landing Pages



Now let us talk about Search Engine Optimisation. Firstly, create a strong brand so that your website gains popularity. To make more people visit your website, do promotion in the forums and leave comments on people’s websites. Use social media for strong promotion. Perform Search engine optimisation in a way that you get more visitors who stay on the site for a longer time. Always remember that quality gives return till the end.


Sigmaseo.com.au assists business organisations in undertaking Search Engine Optimisation via various methods including the Pay per click campaigns.