Pay Per Click

Marketing is a business activity that focuses on creating, communicating, delivering and exchanging offerings that are valuable for the customers. On the online platform, numerous approaches are applied achieving marketing success – one such approach is a combination of search engine optimisation and pay per click.


Search engine optimisation refers to the process of improving a website’s visibility on search engines through unpaid or organic on-page and off-page techniques such as website optimisation, link building, social bookmarking and more. In this process, there is little monetary investment but requires consistent efforts and time to bring the desired results. However, the results that come through search engine optimisation are perceived to be more reliable and valuable by the general users.


Some factors that make your SEO process challenging include-

• Continuous updates on major search engines, such as Google,
• The rising competition on the targeted keywords.

Thus, when it becomes difficult to get the ranking for a particular web page, pay per click advertising comes to your rescue. You can rank your important web pages through search engine optimisation, but for those pages whose rankings are not coming in organic search results, or those web pages that need immediate attention of the target audience, investing pay per click advertising is the right thing to do. PPC is primarily an online advertising model that is used to direct traffic to your website by publishing an ad that features on top of the search engine results. These results are achieved by bidding on certain keywords, forming an ad copy and paying the publisher a fixed amount each time a site is clicked.



Many people believe that PPC is rather costly advertising platform in which businesses often end up paying bills without any concrete results in hand. However, this is far from truth, if a reliable PPC professional works on your website. A PPC professional who knows which keywords to target, how much to bid on and how to create an ad copy, can get you instant results that can maximise your investment in this advertising model.


Thus, when it comes to getting online success on major search engines, search engine optimisation in combination with pay per click advertising can get you holistic results and help you maximise your investments.

Online business personals are always in the need of driving targeted traffic to their website. Are you one among those online businessmen who want real worth of their money? If yes, then pay-per-click campaign is just the right kind of campaign for you. With the exponential growth of Internet users, the popularity of online advertising has grown leaps and bounds, where you can share your services and brands with the people across the globe.




Have you ever tried pay per click advertising service? It is one of the most effective ways to market your products and services. In this, you have to pay the fees each time any visitor clicks to your advertisement. Google AdWords is one of the pay-per-click services which are proving to be the most efficient tools for corporate marketing. If you own a business but have not tried Google Adwords service then you have missed an opportunity to reap profits. The service lets you realise the multifold advantages of PPC and it has been designed in a way so as to drive targeted traffic regularly to your website.


The service enables the subscribers to get the optimum results for the advertisements of their products and services. The service hires experts that select the best keywords to drive traffic to your website as the selected words by PPC experts get on the top of the links sponsored by Google and at once capture the attention of visitors.

There are a few businessmen who do not realise the significance of PPC campaign as the result of which their business suffers. If you are one among those business men who have not yet realized the advantages of PPC campaigning then you are at a loss. Use this effective and affordable marketing tool and help your business flourish like never before!

Search Engine Optimisation

Google Adwords is one of the main advertising products and source of revenue for Google Inc. It offers several methods for businesses to advertise online. Some of the modes of advertisement on offer by them are pay per click (PPC) advertising, cost-per-thousand (CPM) ads, and use of text, banners and rich-media ads for targeted sites. Each of these modes has been tested and proven to bring results for all kinds of businesses provided they use proper strategy and relevant keywords in their ads.


One of the most successful services of Google Adwords has been the pay per click advertising campaigns. PPC is an Internet advertising campaign wherein companies pay a small remuneration to individual or service providers each time their ad is clicked. PPC campaigns can be a huge source of sales and leads generation, provided one uses the perfect keywords in a creative but meaningful way within the limited characters provided for the ad. Often Google Adwords has these PPC ads placed on the top, sides and bottom of the search result pages, where ads that match with certain keywords will be displayed.

Pay per click program provides several benefits to all businesses whether small or large or in infant stage or well established:

• Exposure: Whether you are looking for local, national or international exposure, PPC campaign from Google Adwords allows you to do so. The possibilities with PPC campaigns are limitless.
• Instant and Targeted Traffic: It provides companies with instant traffic to their website and by using proper keywords one can be assured to get only interested and potential customers. This ensures that visitors coming to your website are really looking to buy your product or services.
• Cost Effective: Your company only pays when your advertisement is clicked. This is a proven pay per performance method, wherein if your ad is good then it will get more clicks and if it is not that good at least you don’t have to worry of losing money on the advertisement.
• Higher Ranks: PPC campaigns are a great way for sites to get proper backlinks and exposure on the World Wide Web. This will help increase your site’s search engine ranking and will help it reach to the top search result pages.
• Measureable: Keeping track of the clicks and the sales generated, one can easily find out the success of particular PPC ads.

With all of the above benefits, no wonder that PPC campaigns by Google Adwords have been a major success for online advertising worldwide.