Pay Per Click

The website is an important part of your business strategy. However, you cannot expect visitors to queue up the moment you launch your website. To get visitors, you need to ensure that people know about it and your website is visible over the web. Search engine optimisation is the process that ensures that your site gets the necessary popularity and reaches your target audience.



However, the process of SEO is a time consuming one. You cannot expect to get the result overnight. Search engine optimisation is a series of interlinked processes that gradually help to achieve the online goal for your business. When it comes to instant result (for example, a website is launched for an event to be held after two weeks and you want people to know about it immediately) for your website normal search engine optimisation processes are not enough; for these purposes you have to go for a pay per click programme.


Pay per click advertising is a paid online marketing campaign process where you setup a budget and pay for your ads. The SEO service provider places your advertisements (which are either in the form of a graphics or a text message or both) in strategic locations over the web. These advertisements usually come with a call for action and the moment someone clicks it and goes to your website, your ad-account is charged. Thus, every time a visitor visits your site by clicking any one of these ads, you pay for it.


Paid online marketing processes are good to get instant result. The best part of these types of campaigns is that you can set your budget and even set the amount for every click. In other words, as per your requirement, you can plan your pay per click campaign and spend accordingly. Every such campaign you run on the web for your business also gives you a detailed report so that you know the performance and calculate the return on investment.

An impeccably crafted layout, high-resolution banner and creatively written content – all these are the ingredients of a good website. However, all these elements of a good website can ensure that your website will be visited and people will browse through the pages. Without visitors, a site is like a restaurant with no diners; it is of no use to the owner. To make your site visited by your target audience you will have to optimise it for the web and carry out the necessary activities to market your service online.


The process of search engine optimisation is a collective work. In other words, not one activity defines SEO; it is rather teamwork. You need to have a good content writer to deliver quality oriented content, a keyword researcher who will find out the best possible keywords (these are professionally trained people who learn the tricks over the years) for your business, a link builder who will help getting backlinks from top sites and so on. You may also need a search engine marketing professional who will formulate the strategy for your business so that your site gets the maximum possible visibility on the web.


Naturally, for a business owner or a service provider, the best possible option is to hire a search engine optimisation company who can assist you to realise your online goals. A SEO company employs skilled Search engine marketing people who work on various processes involved in the SEO process. The teams in a SEO company comprises of skilled content writers (these are not newspaper writers or book writers) to deliver the necessary content to promote your site besides the research people and the link builders. Moreover, an experienced project manager takes care of the entire process. In fact, this person is responsible to form the plan for your site search engine marketing activities. Sometimes, the project even plan for the next 30 weeks in advance!


Search engine optimisation is a systematic process and should left to the experts for better results.

Internet has been something of a paradigm shift, redefining marketing models while stimulating growth of businesses at unprecedented rates. Thus, if your business is not online, you have no chance of beating competition, because every other business is.


However, successful Internet Marketing (IM) does not just end with owning a website as that is the easier part. You need to put up strong IM machinery that involves Search Engine Optimisation (SEO) and Social Media Marketing (SMM). SEO activities attract traffic to your business site and help spread brand awareness.


While building of traffic is very critical for your business to expand into new markets and territories, conversion rates is what counts here. Thus, you Search Engine Optimiser should see to it that your website has the most appropriate design and outlook to call visitors to action.




SEO includes the creation of unique content that helps sell your business concept, ideas, products etc. As such, you should utilise the best SEO talent in the creation of web content and articles that help project a distinct image for your business. The content should add value and demonstrate what you customers stand to gain in buying your products. Other aspects of IM include article submissions, PPC, SMM, link building, directory submissions etc.


Social Media Marketing is one of the most critical IM tools your business cannot possibly do without. Social networking sites are the most popular internet destinations and as such, if you want to talk to millions of people within a short while using the internet, you must engage social media.


Social media will help spread brand awareness like fire. If you are offering a nice product, social media can help you spread news about it very fast. However, you must play your cards right, passing the correct and right information about your product and responding to feedback in a timely fashion.

Social media and content marketing can help escalate growth of your customer base dramatically. However, successful use of Social Media Marketing calls for deep grasp of certain critical fundamentals.


To start with, you need to ‘listen’ a lot to what your audience has to say. The good thing about social media is the way it has opened up channels of communication for total participation of all parties involved in any single business transaction or relationship. Thus, for everything you offer your audience, there will be feedback you must evaluate and respond to in a timely fashion.


Secondly, deliver quality and focused material to your audience. Tell your followers on twitter or subscribers on Facebook something they do not know. Keep them engaged in healthy discussions and demonstrate what you came to offer. Thus, your presence should not appear like is focused on just selling.
 

Search Engine Marketing can also help promote your products in a wider market area. It focuses on building of traffic to your business website while converting visitors to customers at the same time. Just like SMM, Search Engine Marketing can ricochet right on your face if you fail to deliver quality.


As such, you should ensure to promote your products with meaningful and SEO optimised content. Your visitors should find what they want once they reach your website. Simple logic dictates that your visitors are likely to buy if you offer what you promised using SEO.


Make sure your audience can clearly see and access your products on your site.

Whenever people discuss Search Engine Optimisation (SEO) the term Link Building features predominantly in their discussions. This is because link building plays a very integral role in SEO activities. It is of one of the key internet marketing activities that help boost the visibility of a site on the web.


While you may enter into some kind of a deal where you exchange links with other sites, possibly for free, that mainly works for websites that are at par with yours in terms of content quality, popularity and internet visibility.


The best program for your site is Pay per Click (PPC). With PPC programs, you pay a fee for other popular sites to host your site’s links. You get the best results by engaging both popular sites and those which are also trying to make a name in the internet.


For a PPC program such as ad sense, you enrol into the program and the ad sense system automatically posts your links on other sites. The system effectiveness stems from its context-sensitivity. This means the program posts links on websites that carry relevant content.


In other words, if your content is about heart complications, the system posts links on sites carrying similar content. Thus, a visitor looking for info on heart complications is likely to reach you via the more popular site that carries content similar to yours. You may consider these sites as competition, but remember they are doing better than you in terms of web visibility. Visitors find them before they can even have a chance to know your site exists! Since you need them more than they need you, it is prudent to pay that small fee for the clicks to your site.


Remember to engage a company that will offer all the other SEO activities as PPC alone is insufficient.