Pay Per Click

Search engine marketing is the process of marketing your website to major search engines employing a method of consistent optimization techniques until the website rise to the top of the major search engines for the search phrases most relevant to the success of your business. An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can't see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users.

Search engine marketing includes vital steps, none of which can be omitted if you're serious about achieving top representation in the major search engines. When you consider that the majority of your traffic will arrive form the search engines, if you are not showing on the front page for search phrases relevant to your success, you might as well be invisible.


The search engine marketing steps which are generally employed are keyword research, competitor research and analysis, page optimization, website submission, search engine ranking check, link popularity analysis and link promotion.


This "SEM" cycle needs to be consistently repeated over a period of time and this is the proper method required for any chance of top placement in search engines. Generally it will take a period on average of three to six months for small sites of up to 10-30 pages, and six to 12 months for large sites or portals to begin to achieve results. Many things can determine the overall speed of success such as the age of the website, the domain registration length, overall site quality and copy content and the competitiveness of the site, amongst other determining factors.


Let's face it, the majority of web traffic originates from the search engines. If your website is not ranking on the first page of major search engines on the terms being searched by your prospective customers, someone else is getting your business. With proper search engine marketing you can rank on the first page of major search engines for keywords and phrases that will be relevant to your success and capture some or all of the traffic originating from the major search engines.

Social Media Marketing is the name given to a process of online marketing through the popular social media sites in the likes of Facebook, YouTube, Twitter, Google Adwords and others. It is considered to be one of the best ways of utilizing the social aspect of the internet to the fullest extent. Its ability to connect prospective clients with service providers under a common platform has provided it with an extra edge over the traditional forms of marketing.


Social media marketing can be used in a large number of ways depending on the scope of business as well as individual strategies adopted by marketers. It can be as simple as creating an maintaining a twitter account, Facebook account, a company blog or even an article blog where you can attach “tweet this” or “dig this” tags a the end of your articles. Apart from this, marketing can also be done using pay per clicks (PPC) campaigns using Google Adwords and similar platforms that hosts similar services. In its most complex form, it can be as complicated as running a full campaign encompassing Twitter, blogs, social networking platforms and viral video clips through YouTube.



Article marketing can be automated and is the simplest to implement. It serves to be highly beneficial for media companies for promoting their services or products but the media that has truly served as a great extension of traditional forms of marketing is that of Blogs. Not only the corporate sectors, Blogs have also been providing an opportunity for self-employed professional from different segments of the society to reach their fans. The story is no different for the social networking sites and Google sponsored marketing services as well.


Therefore, to summarize it all, Social Media Marketing not only provides the marketers a place to promote their services, but along with this they also deliver a platform facilitating smart and effective communication between marketers and their clients. The more you interact, the better brand loyalty you are going to build.

Pay per click advertising is an amazing way of advertizing on internet that's been used since the late 1990's. It basically allows advertisers to generate a ton of web traffic through search engines. When a person searches any site, some sites show up as "sponsored sites" next to their list of search results. Those sponsored sites are pay per click advertisers, and they only pay for those ads when you click on them.


Google Adwords is the internet's most popular PPC (pay-per-click) advertising solution. Google, the world's largest search engine, started Adwords in order to give business and website owners an opportunity to purchase advertising on Google's massive network. The intent behind introducing Google adwords is to explore an advertising platform for small or medium size businesses.


Adwords can advertise your ad in two places i.e., Google Search and Content Network. Google provides the highest quality traffic online.



It can be used to instantly generate targeted traffic to your website or landing page by bidding on specific keywords or key phrases. You give them the opportunity to learn about your business by putting your ads out there, and then you only pay the ads which actually compel people to click on them. After all, people who don't click on your ad most likely won't become your customers anyway, so why pay to advertise to them? Using Google AdWords correctly has provided many businesses additional sales and revenue. With Google's help and some smart keyword research, you can make the best use of Google AdWords. With Google AdWords, it is possible to target prospects at the very moment they are thinking about buying your products or services. For eg: If someone does a search on organically grown coffee beans, he sees ads for organically grown coffee. Google AdWords enables you to implement precisely targeted advertising.


Today's consumer looks to the internet to find out more about various products and services. Because of how web-savvy today's consumer is, Pay per click advertising provides the perfect opportunity to direct interested parties to your website. You only pay for the ads potential customers click on, which means your pay per click advertising only reaches those who are truly interested in your business.