Pay Per Click

Facebook is one of the most commonly used platforms for social media marketing campaigns across the world. This network not only connects businesses with their target audiences but also bridges the communication gap between the two parties. However, due to lack of monitoring and analytical skills, marketers fail to measure the actual performance of the campaign on Facebook.

While Facebook Insights is a reliable tool for getting data on how the users are engaging with your Facebook profile, there are several third-party tools available as well to assist you in improving the performance of your SMM campaign –

All these tools have their own strengths and weaknesses, but smartly using these tools can help you make better decisions, and save time and money on social media marketing.

If you believe that guest blogging is a generic solution for all your SEO problems, you are mistaken. Submitting too many guest posts and ignoring website optimisation and on-page factors is a perfect recipe for a failed SEO strategy. There are a number of ways to get good links to your site, and relying only on guest blogging, especially since the Penguin update, can only lead you to a downfall.


Is Guest Blogging Really Bad?


Guest blogging is a well-recognised link building strategy, which when done in moderation, can get you the exposure, engagement with blog owners, backlinks to your site and consistent stream of traffic. When posting guest blogs, it is important to post only relevant and meaningful content that shows the best side of your business. Proofreading your guest post is crucial because grammatical or spelling errors make the blog look completely unprofessional. Thus, guest blogging isn’t really bad, but not all guest posts can be successful, especially when done excessively and at low quality.


Do Not Surround Your SEO Strategy Around Guest Blogging



You may have witnessed significant improvement in your site ranking because of the guest blogs you recently posted, yet it isn’t your only search engine optimisation strategy that is worth doing. It isn’t the number of guest blogs that can yield the desirable results for your SEO strategy – rather it is the quality of the content. So, instead of focusing all your SEO efforts on guest blogging, you should produce premium quality content for all your channels. Such comprehensive approach can have a multiplier effect on your search engine strategy. Getting too many links from low-quality sites work more as a liability for your website than an asset.


The Right Strategy


Content should be your priority whenever you are promoting your business online or offline. In search engine optimisation, links are very important, and to get that you should focus on getting only best quality, genuine and relevant content for the blogs or any other source for that matter. Moreover, guest blogging isn’t the only avenue for link building. It is important to build a holistic strategy that helps you in getting top quality links and high ranking on SERPs without any redundancies or low-quality work.

SEO stands for search engine optimisation. It is a marketing method which helps in increasing the visibility of the products and services of a company online so as to achieve an expanded consumer base and at the same time increase their sales and earn high profits. SEO services play a great role in the marketing activities of any company in the present circumstances where competition is the rule of the day and every company is involved in a bitter competition to achieve success and supersede their rival companies.

The present situation is such that most people have access to the internet and it has become the best way to increase the visibility and sales of one company. The internet is such an expansive media that has the ability to reach an audience which was not possible ever before. The rates of advertising required in SEO services is also minimal which helps to ensure that even the smaller companies can access these facilities and ensure the proper marketing of their products and services.


Many big business companies have their own publicity or marketing department which is responsible for the marketing of the products and services of that particular company but in case of the smaller companies the situation is a completely different one. The smaller companies hardly have enough resources to engage in opening their own publicity department. In these kinds of cases the companies can be rescued by those companies who offer easy SEO services at unbelievable rates.


The SEO service companies operate in such a way that they charge the least for a great benefit that they are doing to the client company by marketing their products and services. Through search engine optimization the companies can make sure that it is their company name which appears at the top when a keyword related to any of the services that they provide is searched. Market surveys say that most customers tend to go for the products and services of those companies whose name appears first if a related keyword is typed.

Today’s business scenario is such that every business house is in neck to neck competition with each other. Each and every company is striving to supersede the other ones and occupy the leading position in the market. In this scenario, it has become intrinsic for every company to engage in proper marketing of their products and services so as to maintain their position in the market steadily. Whether it is a newly launched small scale business venture or an already established large company Search Engine Marketing plays an important role in the marketing activities of each and every company.


Marketing is so important because it is only through marketing that a company can expand their customer base and reach to larger section of the population so as to increase their profits. SEM is so beneficial in the sense that it is one of the lowest priced strategies that one can adopt to increase their sales.

SEM is always meant for a target audience which is generally tech savvy and has easy access to the internet.

There are several benefits that one can get through SEM. These include:

• Target Internet users through the help of Pay Per Click advertising. It is one of those methods in which one is not required to pay anything unless and until anyone clicks on the advertisement of that particular site so that the business owner can be sure that the payment they make does not go waste.
• It is the best and perfect for targeting local consumers. The people who generally make searches online restrict themselves to searches which are at a local level. Thus, SEM is best suited for targeting a population of local consumers who are looking for services in a locality.
• In comparison to other marketing alternatives, search engine marketing is one which is quite effectively priced and can be afforded by people from all sections of the society.

In this method of marketing the publicity of the products and services is done online and where the paid and contextual advertisements are used for enhancing the discernability of sites in search engines. The main benefit is that the paid advertisements are more or less always showed at the top when a search engine is started such as Google or any other top search engine.

Search engine marketing is the process of marketing your website to major search engines employing a method of consistent optimization techniques until the website rise to the top of the major search engines for the search phrases most relevant to the success of your business. An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can't see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users.

Search engine marketing includes vital steps, none of which can be omitted if you're serious about achieving top representation in the major search engines. When you consider that the majority of your traffic will arrive form the search engines, if you are not showing on the front page for search phrases relevant to your success, you might as well be invisible.


The search engine marketing steps which are generally employed are keyword research, competitor research and analysis, page optimization, website submission, search engine ranking check, link popularity analysis and link promotion.


This "SEM" cycle needs to be consistently repeated over a period of time and this is the proper method required for any chance of top placement in search engines. Generally it will take a period on average of three to six months for small sites of up to 10-30 pages, and six to 12 months for large sites or portals to begin to achieve results. Many things can determine the overall speed of success such as the age of the website, the domain registration length, overall site quality and copy content and the competitiveness of the site, amongst other determining factors.


Let's face it, the majority of web traffic originates from the search engines. If your website is not ranking on the first page of major search engines on the terms being searched by your prospective customers, someone else is getting your business. With proper search engine marketing you can rank on the first page of major search engines for keywords and phrases that will be relevant to your success and capture some or all of the traffic originating from the major search engines.

Social Media Marketing is the name given to a process of online marketing through the popular social media sites in the likes of Facebook, YouTube, Twitter, Google Adwords and others. It is considered to be one of the best ways of utilizing the social aspect of the internet to the fullest extent. Its ability to connect prospective clients with service providers under a common platform has provided it with an extra edge over the traditional forms of marketing.


Social media marketing can be used in a large number of ways depending on the scope of business as well as individual strategies adopted by marketers. It can be as simple as creating an maintaining a twitter account, Facebook account, a company blog or even an article blog where you can attach “tweet this” or “dig this” tags a the end of your articles. Apart from this, marketing can also be done using pay per clicks (PPC) campaigns using Google Adwords and similar platforms that hosts similar services. In its most complex form, it can be as complicated as running a full campaign encompassing Twitter, blogs, social networking platforms and viral video clips through YouTube.



Article marketing can be automated and is the simplest to implement. It serves to be highly beneficial for media companies for promoting their services or products but the media that has truly served as a great extension of traditional forms of marketing is that of Blogs. Not only the corporate sectors, Blogs have also been providing an opportunity for self-employed professional from different segments of the society to reach their fans. The story is no different for the social networking sites and Google sponsored marketing services as well.


Therefore, to summarize it all, Social Media Marketing not only provides the marketers a place to promote their services, but along with this they also deliver a platform facilitating smart and effective communication between marketers and their clients. The more you interact, the better brand loyalty you are going to build.

Pay per click advertising is an amazing way of advertizing on internet that's been used since the late 1990's. It basically allows advertisers to generate a ton of web traffic through search engines. When a person searches any site, some sites show up as "sponsored sites" next to their list of search results. Those sponsored sites are pay per click advertisers, and they only pay for those ads when you click on them.


Google Adwords is the internet's most popular PPC (pay-per-click) advertising solution. Google, the world's largest search engine, started Adwords in order to give business and website owners an opportunity to purchase advertising on Google's massive network. The intent behind introducing Google adwords is to explore an advertising platform for small or medium size businesses.


Adwords can advertise your ad in two places i.e., Google Search and Content Network. Google provides the highest quality traffic online.



It can be used to instantly generate targeted traffic to your website or landing page by bidding on specific keywords or key phrases. You give them the opportunity to learn about your business by putting your ads out there, and then you only pay the ads which actually compel people to click on them. After all, people who don't click on your ad most likely won't become your customers anyway, so why pay to advertise to them? Using Google AdWords correctly has provided many businesses additional sales and revenue. With Google's help and some smart keyword research, you can make the best use of Google AdWords. With Google AdWords, it is possible to target prospects at the very moment they are thinking about buying your products or services. For eg: If someone does a search on organically grown coffee beans, he sees ads for organically grown coffee. Google AdWords enables you to implement precisely targeted advertising.


Today's consumer looks to the internet to find out more about various products and services. Because of how web-savvy today's consumer is, Pay per click advertising provides the perfect opportunity to direct interested parties to your website. You only pay for the ads potential customers click on, which means your pay per click advertising only reaches those who are truly interested in your business.

Marketing is a business activity that focuses on creating, communicating, delivering and exchanging offerings that are valuable for the customers. On the online platform, numerous approaches are applied achieving marketing success – one such approach is a combination of search engine optimisation and pay per click.


Search engine optimisation refers to the process of improving a website’s visibility on search engines through unpaid or organic on-page and off-page techniques such as website optimisation, link building, social bookmarking and more. In this process, there is little monetary investment but requires consistent efforts and time to bring the desired results. However, the results that come through search engine optimisation are perceived to be more reliable and valuable by the general users.


Some factors that make your SEO process challenging include-

• Continuous updates on major search engines, such as Google,
• The rising competition on the targeted keywords.

Thus, when it becomes difficult to get the ranking for a particular web page, pay per click advertising comes to your rescue. You can rank your important web pages through search engine optimisation, but for those pages whose rankings are not coming in organic search results, or those web pages that need immediate attention of the target audience, investing pay per click advertising is the right thing to do. PPC is primarily an online advertising model that is used to direct traffic to your website by publishing an ad that features on top of the search engine results. These results are achieved by bidding on certain keywords, forming an ad copy and paying the publisher a fixed amount each time a site is clicked.



Many people believe that PPC is rather costly advertising platform in which businesses often end up paying bills without any concrete results in hand. However, this is far from truth, if a reliable PPC professional works on your website. A PPC professional who knows which keywords to target, how much to bid on and how to create an ad copy, can get you instant results that can maximise your investment in this advertising model.


Thus, when it comes to getting online success on major search engines, search engine optimisation in combination with pay per click advertising can get you holistic results and help you maximise your investments.

Online business personals are always in the need of driving targeted traffic to their website. Are you one among those online businessmen who want real worth of their money? If yes, then pay-per-click campaign is just the right kind of campaign for you. With the exponential growth of Internet users, the popularity of online advertising has grown leaps and bounds, where you can share your services and brands with the people across the globe.




Have you ever tried pay per click advertising service? It is one of the most effective ways to market your products and services. In this, you have to pay the fees each time any visitor clicks to your advertisement. Google AdWords is one of the pay-per-click services which are proving to be the most efficient tools for corporate marketing. If you own a business but have not tried Google Adwords service then you have missed an opportunity to reap profits. The service lets you realise the multifold advantages of PPC and it has been designed in a way so as to drive targeted traffic regularly to your website.


The service enables the subscribers to get the optimum results for the advertisements of their products and services. The service hires experts that select the best keywords to drive traffic to your website as the selected words by PPC experts get on the top of the links sponsored by Google and at once capture the attention of visitors.

There are a few businessmen who do not realise the significance of PPC campaign as the result of which their business suffers. If you are one among those business men who have not yet realized the advantages of PPC campaigning then you are at a loss. Use this effective and affordable marketing tool and help your business flourish like never before!

Search Engine Optimisation

Google Adwords is one of the main advertising products and source of revenue for Google Inc. It offers several methods for businesses to advertise online. Some of the modes of advertisement on offer by them are pay per click (PPC) advertising, cost-per-thousand (CPM) ads, and use of text, banners and rich-media ads for targeted sites. Each of these modes has been tested and proven to bring results for all kinds of businesses provided they use proper strategy and relevant keywords in their ads.


One of the most successful services of Google Adwords has been the pay per click advertising campaigns. PPC is an Internet advertising campaign wherein companies pay a small remuneration to individual or service providers each time their ad is clicked. PPC campaigns can be a huge source of sales and leads generation, provided one uses the perfect keywords in a creative but meaningful way within the limited characters provided for the ad. Often Google Adwords has these PPC ads placed on the top, sides and bottom of the search result pages, where ads that match with certain keywords will be displayed.

Pay per click program provides several benefits to all businesses whether small or large or in infant stage or well established:

• Exposure: Whether you are looking for local, national or international exposure, PPC campaign from Google Adwords allows you to do so. The possibilities with PPC campaigns are limitless.
• Instant and Targeted Traffic: It provides companies with instant traffic to their website and by using proper keywords one can be assured to get only interested and potential customers. This ensures that visitors coming to your website are really looking to buy your product or services.
• Cost Effective: Your company only pays when your advertisement is clicked. This is a proven pay per performance method, wherein if your ad is good then it will get more clicks and if it is not that good at least you don’t have to worry of losing money on the advertisement.
• Higher Ranks: PPC campaigns are a great way for sites to get proper backlinks and exposure on the World Wide Web. This will help increase your site’s search engine ranking and will help it reach to the top search result pages.
• Measureable: Keeping track of the clicks and the sales generated, one can easily find out the success of particular PPC ads.

With all of the above benefits, no wonder that PPC campaigns by Google Adwords have been a major success for online advertising worldwide.

There are a number of marketing options available online and offline that can assist you in your brand building and awareness efforts. One such method is search engine marketing. Almost every Internet user in Australia uses the search engine giant, Google, to get information about anything under the Sun. The listings that come on page 1 get most hits, primarily, because users don’t like to spend too much time on probing for information. This makes one thing very clear- Good ranking is one of the top most factors that can convert your site into a traffic magnet.


Using effective and scalable search engine marketing techniques you can improve the quality of your website, thereby improving its ranking. A harmonious blend of search engine optimisation and pay per click can help you make the most of your marketing efforts on Google. However, just by setting up a search engine marketing campaign, you cannot be guaranteed of high visibility and performance. You need to keep in mind certain factors that can cement your success on the search engines.



Increase your bottom line by considering the following factors of search engine marketing-

• Search engine optimisation/ pay per click/ or both- Many Internet marketers refer search engine marketing to pay per click advertising. But in reality, SEM comprises of both search engine optimisation and pay per click advertising. It depends on your requirement as to which process can solve your ranking and visibility problem. For some websites, mere SEO can help in generating the desired traffic consistently, while other require a robust PPC campaign that can get them instant visibility at a pre-defined budget. And then there are some that require a combined approach of search engine optimisation and pay per click advertising that targets different visibility needs. With the help of a professional online marketer you can decide what can be the best approach for you in search engine marketing.
• Tools for analysis and comparison- As with any marketing campaign, search engine marketing requires proper analysis and market research & comparison in order to cement its success. There are a number of tools that can be found in the toolkit of every professional search engine marketer including keyword research tools, account maintenance tools, competitive tools, and analytics tools.

Pay-per-Click is a method to boost any site's traffic by assisting it to ascend within the search engine's un-paid search outcomes. It is possible due to people’s tendency to click the links over their paid counterparts. However, the ratio of shoppers that turns into buyers after browsing inclines to be gloomier in the search listings.


Let us learn a few tips to gain the most out of pay-per-click:



Avoid Picking Own Keywords – shoppers attracted by the keywords may be tricky. For cost reduction, opt for resolute and appropriate keywords.

Use Keyword Tools to check out appropriate keywords for the business.


Check Results - Post selecting the keywords, test run the site and ensure they work. Cross check with analytics programs like Google Analytics/Yahoo! Web Analytics.


Write Compelling Ads- While crafting the pay-per-click ad copy, ensure it is devoid of errors and gets to the point swiftly.


Filter out Detrimental Clicks- It is best to choose highly relevant keywords and then confine the ad copies to include only certain prospective clients.


Mind Quality Ratings - More closely the aligned keywords are to the company's products better will be the score. The quality score is based on the keywords’ relevancy to the search queries, the number of times company's link getting clicked besides the quality of the landing page.


Align Ads with Landing Pages



Now let us talk about Search Engine Optimisation. Firstly, create a strong brand so that your website gains popularity. To make more people visit your website, do promotion in the forums and leave comments on people’s websites. Use social media for strong promotion. Perform Search engine optimisation in a way that you get more visitors who stay on the site for a longer time. Always remember that quality gives return till the end.


Sigmaseo.com.au assists business organisations in undertaking Search Engine Optimisation via various methods including the Pay per click campaigns.

The update on Google panda has made incredible amendments in the search engine outcome. It has also left its impact on the search engine marketing. The chief objective behind update on Google panda is to weed out the dubious content. You need to work either on the page’s quality else delete the page. One poor performing quality page should refrain from disturbing other indefinite number of quality pages.

Search engine optimisation for Google Panda is a matter of serious concern. Not only the content, but the images also require to be optimised as per the norms set by Google. Your images need to be optimised with the code reflecting the load speed on the site. The site must have well thought-out related links within or around the content.

The navigational built of the site should be lucid with quality and clear content. You should work on the content to ensure the users’ average time spent on the page to be well optimised. Your content should also relate to its image. You should avoid using stock images, and should get your images copyrighted to check infringement.

Users’ familiarity plays a major factor for updating the panda. You should ensure the content is readable and the website developed is user-friendly with matching colour combinations for an immaculate look and feel. Moreover, for better search engine optimisation, you must ensure to include unique title, Meta tags, H tags, P tag, blog font, alt attribute along with the anchor texts.

Finally, proofread to ensure the content is free from syntax, grammatical and punctuation errors because the lucid content stands superior chance to be listed atop the SERPs. The main factor that can prevent you from panda recovery is to avoid duplicate content and to remove or update poor quality content.

With a well-planned search engine optimisation, you will be able to attain undertake the search engine marketing of your website properly.

Google AdWords is an online advertisement that entails paying to search engines to reach your clients effectively; the adverts appear on the first page of the search engine results. It is the leading form on online advertisement with a growth of nearly 300% in the last 5 years.



Your ad appears next to pertinent Google search outcome and also on other related search and content sites, when clients click on the Ad, they are linked to your website therefore increasing your web traffic by reaching your customers at the most precise time when they are looking your services, this is achieved by your ads being displayed only for the keywords you selected.



Google AdWords starts with informing your audience of the product and services explaining to your customers why you stand the best from the others. The Ad is made up of Ad title and Ad text. Your title should have a maximum of 25 characters and your ad text a limit of 35 characters.



Your Ad has wide market coverage because it appears both in Google results and Google network of search and content sites with Google network reaching over 80% of internet users globally. Google AdWords can prove more effective as you’re able to customise regardless of the location, nationality and language barrier by designating a boundary and covering over 40 different languages and over 190 nationalities.



Google AdWords is cost effective through pay per click whereby you only pay when your audience clicks the advertisement. There are no actual spending requirements; you can plan on how much to spend for each click on your ad (cost per click), you are able to decide the ad daily limits. The returns on investments are guaranteed because the cost incurred is low.



The most incredible thing about Google AdWords is that you are only charged when people click your ads.

Just after Google Panda update, SEO seems to have experienced a setback. Hence, social media marketing has become a refuge for the businesses. We all know social media is a vital tool to create brand awareness besides acquiring customers— but it is to be seen how social media fetches real life clients.


When we talk of clients’ acquisition, different brands with varied challenges crop up. The strategy should be tailored so as your brand gets some sense. There are unique ways to help your company to get attracted by the new faces on the social web.



The key is to be positive. A clue to look for new customers is to see the prospective clients engaged with your competitors. If someone just started pursuing or tweeted at competitor’s bakery in the neighbourhood, you may tweet that person to taste out your cupcakes. The prospective customer will appreciate your gesture for handpicking him/her to be your customer. Apply cleverness with the searches that could be relevant to your specific business and the assistance to help your target potential customers and rope them in by being charming and friendly.


Remember your customers have liking for some swag and hence, contests play a great role in increasing the number of your supporters, bringing them closer to you. But you should be strategic about your offerings; else you could end up with wrong followers.



Quality is another important aspect over quantity when it comes to social media fan growth. If your company product is garments and you offer prize as free iPads, you are sure to win customers who might not be in the right place to your core demographic. Ensure the reward is something your customer will cherish like a gift card or grab bag of your products.

Building a network for Social Media Marketing can be done by building a set series of content that gives consumers information they are able to absorb and interact with tools that you provide. Facebook, Twitter, and YouTube are prime examples of SMM websites. Creating a unique profile, with a network of traffic or "friends", allows you to create content they can consume and respond to information that you provide. For example, sport talk radio hosts provide their listening audience with a web page, twitter, and Facebook account they can connect to keep up on sports related information even after the show has finished broadcasting for the day. This gives access to downloading podcasts of the show, provide feedback via fan pages, and interact by voting on content the host has provided.



Tools for Search Engine Marketing sites can help fill in the blanks that allow consumers to share and submit content that can keep them in touch with other members of the clients’ audience. Keywords allow a website to put forth an outlet to see their message multiple times. This saturation process gives links a favourable ranking on search engines that measure the advancement of a websites successful movement up the search engine ladder.


Your website content that directs people through search engine marketing can pre-sell a client by giving them to tools to visit, examine, and engage in product category pages. Therefore, when a client is ready to buy, they already have a comfortable knowledge base due to previous visits and research. Providing help pages with tools and tips on your services helps those customers know that you care enough to build a mutually beneficial relationship before, during, and after a sale has been completed. A happy customer increases your client base with positive feedback from your available media and their network. This establishes a continuous Social Media Marketing brand that grows, giving a potential for even more sales in the future.

In this age of technology and the internet, marketing has evolved into a whole new level. Advertising is no longer limited to print ads and TV and radio commercials. An entirely new world has opened for the marketing industry with boundless advertising options that are easy to understand and budget-friendly thanks to the internet. Not only have the marketing options become wider, opting to advertise via the internet opens the company to an even wider consumer base as its audience will come from all corners of the world.


But with this marketing upgrade comes the disadvantage of having to compete with more companies who have also taken advantage of the internet. The key to keeping up with competitors is to have a good marketing strategy to increase exposure for your company. However, not everyone has the know-how in internet marketing techniques like Search Engine Optimisation and Search Engine Marketing.


Thankfully, there’s Sigma Infotech.


Sigma Infotech is a company geared to providing cost-efficient internet marketing services to clients around the world who needs someone to help them boost their sales. Sigma Infotech offers services including Search Engine Optimisation, Search Engine Marketing, Social Media Optimisation, Pay-Per-Click Campaigns, Content Writing, and Web Design Services.




What makes Sigma Infotech a better choice than other internet marketing service provider is their aim to provide optimised service geared in what their clients want. They aren’t just a service provider; they offer a partnership to their clients in order to help them with their needs by providing the necessary inputs to improve traffic to their business websites.



Sigma Infotech gives their clients the edge they need to stay on top of their business competitors. With an established Search Engine Optimisation strategy, Sigma Infotech ensures that customers around the world will be able to find your page in no time.

For leading businesses all over the world, the acquisition of a professionally designed website is a must. However, a business can only harness the full potential of a website through the professional undertaking of Search Engine Optimisation (SEO) procedures. SEO activities aim at enhancing the web presence of a business site through techniques that help achieve optimum use of search engines such as Google and yahoo.



Mostly web design companies offer a comprehensive package that includes Search Engine Optimisation, Social Media Marketing (SMM), Link Building, Pay per Click (PPC), Directory Submissions, SEO articles etc. Your business may take advantage of such services to enhance its web presence and in turn achieve increased sales.




There are billions of potential visitors to internet sites. While these potential visitors may benefit from the use of the products you offer, it is expensive and very difficult to advertise your website’s URL through conventional media to them. On the other hand, SEO activities expose your site to the potential visitors through various popular search engines. SEO is a very cost effective way of promoting your business online and enhancing its growth and expansion beyond geographical all boundaries.


Likewise, Social Media Marketing can play a big role in the spreading of brand awareness for any business, online. Social Media sites such as Facebook, MySpace, YouTube, Twitter etc command the greatest share of internet visits. Thus, if your business intends to target a lot of internet users, social media destinations should merit serious considerations.


Social media can help business build and foster very close relations with potential customers/clients and in turn enhance sales phenomenally. This kind of marketing facilitates an open ended communication channel between customers and businesses. As such, a business can use social media to evaluate what customers think about its products and do something to offer the best in the market.

The internet has redefined marketing strategies for many businesses and organisation with enterprises spending billions to seek an enhanced online presence. Today, online presence is no longer a matter of meeting technology trends, but a necessity that determines survival of any leading business.






Search Engine Marketing aims at enhancing the web presence of a business through the boosting of its ranking in search engines or by means of paid search engine adverts. A search engine such as Google is a popular site by means of which internet visitors may access other non-popular sites. Businesses take advantage of the popularity of Google to advertise their sites there through PPC campaigns or use organic SEO to gain traffic.


Search Engine Marketing (SEM) is an umbrella practice that covers Search Engine Optimisation (SEO) among many other online marketing techniques. Businesses today take advantage of experienced SEO firms to help improve the visibility of their online businesses.


Without proper SEM, very few visitors may access your website. Thus, SEM helps you make proper use of your business website by attracting traffic and thus spreading brand awareness. On the other hand, Search Engine Optimisation not only brings traffic but also incorporates design features that are search engine friendly.


A very important aspect of online marketing is the submission of SEO content to article directories. Without the incorporation of relevant SEO content, your site may be hard to reach through search engines. The submitted SEO articles employ certain keywords that are relevant to your product line in a desired frequency. This makes your content search engine friendly, and hence improves the chances of visitors finding your site through search engines.


Pay per Click programs may also help for businesses that desire to achieve quick results. Your business may enrol into a program such as Google AdSense or AdWords to attract traffic through paid adverts.

The website is an important part of your business strategy. However, you cannot expect visitors to queue up the moment you launch your website. To get visitors, you need to ensure that people know about it and your website is visible over the web. Search engine optimisation is the process that ensures that your site gets the necessary popularity and reaches your target audience.



However, the process of SEO is a time consuming one. You cannot expect to get the result overnight. Search engine optimisation is a series of interlinked processes that gradually help to achieve the online goal for your business. When it comes to instant result (for example, a website is launched for an event to be held after two weeks and you want people to know about it immediately) for your website normal search engine optimisation processes are not enough; for these purposes you have to go for a pay per click programme.


Pay per click advertising is a paid online marketing campaign process where you setup a budget and pay for your ads. The SEO service provider places your advertisements (which are either in the form of a graphics or a text message or both) in strategic locations over the web. These advertisements usually come with a call for action and the moment someone clicks it and goes to your website, your ad-account is charged. Thus, every time a visitor visits your site by clicking any one of these ads, you pay for it.


Paid online marketing processes are good to get instant result. The best part of these types of campaigns is that you can set your budget and even set the amount for every click. In other words, as per your requirement, you can plan your pay per click campaign and spend accordingly. Every such campaign you run on the web for your business also gives you a detailed report so that you know the performance and calculate the return on investment.

An impeccably crafted layout, high-resolution banner and creatively written content – all these are the ingredients of a good website. However, all these elements of a good website can ensure that your website will be visited and people will browse through the pages. Without visitors, a site is like a restaurant with no diners; it is of no use to the owner. To make your site visited by your target audience you will have to optimise it for the web and carry out the necessary activities to market your service online.


The process of search engine optimisation is a collective work. In other words, not one activity defines SEO; it is rather teamwork. You need to have a good content writer to deliver quality oriented content, a keyword researcher who will find out the best possible keywords (these are professionally trained people who learn the tricks over the years) for your business, a link builder who will help getting backlinks from top sites and so on. You may also need a search engine marketing professional who will formulate the strategy for your business so that your site gets the maximum possible visibility on the web.


Naturally, for a business owner or a service provider, the best possible option is to hire a search engine optimisation company who can assist you to realise your online goals. A SEO company employs skilled Search engine marketing people who work on various processes involved in the SEO process. The teams in a SEO company comprises of skilled content writers (these are not newspaper writers or book writers) to deliver the necessary content to promote your site besides the research people and the link builders. Moreover, an experienced project manager takes care of the entire process. In fact, this person is responsible to form the plan for your site search engine marketing activities. Sometimes, the project even plan for the next 30 weeks in advance!


Search engine optimisation is a systematic process and should left to the experts for better results.

Internet has been something of a paradigm shift, redefining marketing models while stimulating growth of businesses at unprecedented rates. Thus, if your business is not online, you have no chance of beating competition, because every other business is.


However, successful Internet Marketing (IM) does not just end with owning a website as that is the easier part. You need to put up strong IM machinery that involves Search Engine Optimisation (SEO) and Social Media Marketing (SMM). SEO activities attract traffic to your business site and help spread brand awareness.


While building of traffic is very critical for your business to expand into new markets and territories, conversion rates is what counts here. Thus, you Search Engine Optimiser should see to it that your website has the most appropriate design and outlook to call visitors to action.




SEO includes the creation of unique content that helps sell your business concept, ideas, products etc. As such, you should utilise the best SEO talent in the creation of web content and articles that help project a distinct image for your business. The content should add value and demonstrate what you customers stand to gain in buying your products. Other aspects of IM include article submissions, PPC, SMM, link building, directory submissions etc.


Social Media Marketing is one of the most critical IM tools your business cannot possibly do without. Social networking sites are the most popular internet destinations and as such, if you want to talk to millions of people within a short while using the internet, you must engage social media.


Social media will help spread brand awareness like fire. If you are offering a nice product, social media can help you spread news about it very fast. However, you must play your cards right, passing the correct and right information about your product and responding to feedback in a timely fashion.

Social media and content marketing can help escalate growth of your customer base dramatically. However, successful use of Social Media Marketing calls for deep grasp of certain critical fundamentals.


To start with, you need to ‘listen’ a lot to what your audience has to say. The good thing about social media is the way it has opened up channels of communication for total participation of all parties involved in any single business transaction or relationship. Thus, for everything you offer your audience, there will be feedback you must evaluate and respond to in a timely fashion.


Secondly, deliver quality and focused material to your audience. Tell your followers on twitter or subscribers on Facebook something they do not know. Keep them engaged in healthy discussions and demonstrate what you came to offer. Thus, your presence should not appear like is focused on just selling.
 

Search Engine Marketing can also help promote your products in a wider market area. It focuses on building of traffic to your business website while converting visitors to customers at the same time. Just like SMM, Search Engine Marketing can ricochet right on your face if you fail to deliver quality.


As such, you should ensure to promote your products with meaningful and SEO optimised content. Your visitors should find what they want once they reach your website. Simple logic dictates that your visitors are likely to buy if you offer what you promised using SEO.


Make sure your audience can clearly see and access your products on your site.

Whenever people discuss Search Engine Optimisation (SEO) the term Link Building features predominantly in their discussions. This is because link building plays a very integral role in SEO activities. It is of one of the key internet marketing activities that help boost the visibility of a site on the web.


While you may enter into some kind of a deal where you exchange links with other sites, possibly for free, that mainly works for websites that are at par with yours in terms of content quality, popularity and internet visibility.


The best program for your site is Pay per Click (PPC). With PPC programs, you pay a fee for other popular sites to host your site’s links. You get the best results by engaging both popular sites and those which are also trying to make a name in the internet.


For a PPC program such as ad sense, you enrol into the program and the ad sense system automatically posts your links on other sites. The system effectiveness stems from its context-sensitivity. This means the program posts links on websites that carry relevant content.


In other words, if your content is about heart complications, the system posts links on sites carrying similar content. Thus, a visitor looking for info on heart complications is likely to reach you via the more popular site that carries content similar to yours. You may consider these sites as competition, but remember they are doing better than you in terms of web visibility. Visitors find them before they can even have a chance to know your site exists! Since you need them more than they need you, it is prudent to pay that small fee for the clicks to your site.


Remember to engage a company that will offer all the other SEO activities as PPC alone is insufficient.

Today, the internet has overtaken newspapers and traditional electronic media as the most sought source of information. Thus, Search Engine Marketing is very critical for businesses that wish to remain relevant in market today. Search Engine Optimization techniques aim at attracting traffic to a website, thus enhancing its web presence.



People need to know about your business and the products or services it offers. With millions of people the world all over visiting the internet on daily basis, SEO services become very essential to communicate with them. Remember, there is many websites too in the internet competing for attention in the market. As such, website owners cannot sit back and wait for people to notice their online businesses through chance or friends.



Online marketing is a task reserved for experienced experts and technology; you just cannot pull it off on your own. That is why you need reliable SEO services to tell the whole word everything there is to know about your products.



Search the internet for SEO companies that offer a complete package for your web traffic needs. A comprehensive solution for your business site would include content writing (with focus on acceptable levels of keyword density) and link building that offers connections with popular and authoritative sites. Social Media Marketing is also a powerful tool.



Actually, Social Media Marketing has also become very critical for online businesses. Just the other day, Facebook.com overtook many sites to become second to Google among the most visited internet destinations. The social site has about 10,000,000 members. Other sites such as twitter are also very popular. These are a potential platform for internet marketing and with proper use of them, your product could go spiral in the web, generating a lot of revenue for your business.


Do not lag behind, let technology help you generate traffic for your business website.

If you own a website that sells goods and services, what brings you business? Successful online businesses have used Search Engine Optimization (SEO) techniques to talk to potential customers and clients, thus making their products known. Millions of websites in the internet compete for traffic on daily basis. You site is like a grain of sand in the ocean, it never counts unless people know about it!




Therefore, how do you market your products online? The journey to there is long, but you can begin by engaging services of reputable Search Engine Optimizers. Search Engines such as Google have a ranking system that gives sites prominence and priority in search results. SEO techniques aim at improving the ranking of your website by Google and other Search Engines to boost prominence and presence of your business on the web.



However, you need services of experienced and skilled optimizers to pull it off. There are guide lines for web design and content writing that SEO activities should adhere to every step of the way. For instance, Google may prohibit senseless use or repeat of keywords in a manner that cheats search engines. This may include using certain key words for Meta tags when your content is actually different. Your site may be black listed for such violations. This is why you need to work with optimizers that understand and respect the “rules of the game.”



Social Media Marketing is a reliable tool for internet marketing too. Many people have become habitual visitors or addicts of social media and developers have cashed in on the opportunities these provide. With Social Media Marketing, the possibility of your products and services going viral is very high. Decide now to boost prominence of your business on the web through professional SEO, and begin to tap into a hugely potential market.

If you own a website that sells goods and services, what brings you business? Successful online businesses have used Search Engine Optimization (SEO) techniques to talk to potential customers and clients, thus making their products known. Millions of websites in the internet compete for traffic on daily basis. You site is like a grain of sand in the ocean, it never counts unless people know about it!


Therefore, how do you market your products online? The journey to there is long, but you can begin by engaging services of reputable Search Engine Optimizers. Search Engines such as Google have a ranking system that gives sites prominence and priority in search results. SEO techniques aim at improving the ranking of your website by Google and other Search Engines to boost prominence and presence of your business on the web.




However, you need services of experienced and skilled optimizers to pull it off. There are guide lines for web design and content writing that SEO activities should adhere to every step of the way. For instance, Google may prohibit senseless use or repeat of keywords in a manner that cheats search engines. This may include using certain key words for Meta tags when your content is actually different. Your site may be black listed for such violations. This is why you need to work with optimizers that understand and respect the “rules of the game.”


Social Media Marketing is a reliable tool for internet marketing too. Many people have become habitual visitors or addicts of social media and developers have cashed in on the opportunities these provide. With Social Media Marketing, the possibility of your products and services going viral is very high. Decide now to boost prominence of your business on the web through professional SEO, and begin to tap into a hugely potential market.